Organizations strategies and strategic communication

LCOMU2310  2017-2018  Louvain-la-Neuve

Organizations strategies and strategic communication
5.0 crédits
30.0 h
1q

Enseignants
Johansen Winni; Frandsen Finn;
Langue
d'enseignement
Anglais
Thèmes abordés

First part

Strategy: concepts, schools and trends.

Business strategies: choice and balance of the organization, product policy, information system, coherence of objectives, relations with the economic environment.

Internal analysis: resources, balance sheet, product portfolio. External analysis: the customer, the competitors (Value Chain Analysis), the market (Five Forces Model), the environment (PEST).

 

Second part

Essential notions in the field of strategic communication of organizations. The communication plan. The financial dimension of a communication plan (communication budget, in coordination with the course LCOMU2706 management of communication). Types and areas of strategic communication of organizations, focusing on different types of organization: large corporations and multinationals; SMEs (small and medium-sized enterprises); Non-profit sector and associations; The public sector.

Acquis
d'apprentissage

At the end of this course, the student will be able to:

  • to understand the basic notions of strategic thinking, particularly in the case of organizations and enterprises;
  • understand the process that leads from a strategic analysis to the definition of a specific strategy;
  • know the different stages of development of a communication plan, and know how to put in place a communication project for an organization, following rational principles of project management and in connection with the overall strategy of the organization;
  • know the main types of strategic communication of organizations;
  • know the particularities of strategic communication in large and multinational companies, SMEs (small and medium-sized enterprises), the non-profit sector and the public sector.

La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».

Faculté ou entité
en charge


Programmes / formations proposant cette unité d'enseignement (UE)

Intitulé du programme
Sigle
Crédits
Prérequis
Acquis
d'apprentissage
Master [120] en communication multilingue
5
-

Master [120] en communication
5
-

Master [120] en communication
5
-

Master [120] en information et communication
5
-

Master [120] en traduction
5
-

Master [60] en information et communication
5
-