Internal communication and communication of change

LCOMU2610  2017-2018  Louvain-la-Neuve

Internal communication and communication of change
5.0 crédits
30.0 h
1q

Enseignants
Catellani Andrea; Hambursin Christine (supplée Catellani Andrea);
Langue
d'enseignement
Anglais
Thèmes abordés

This course shows the main issues of internal communication, using a series of analytical categories provided by the communication and information sciences. It presents the relations between internal communication, culture and identity of organizations. It also presents the relationship between internal communication and human resource management (HRM), and the contribution of internal communication to change management.

Acquis
d'apprentissage

At the end of this course, the student will be able to master in a reflexive and critical way a series of elements that relate to the internal communication of the organizations:
- distinguishing phenomena and practices of internal communication;
- identify the main tools and techniques of internal communication and understand their logic;
- distinguish the different methods of analysis of internal communication;
- develop a communication strategy for change;
- understand the relationship between internal communication and human resources management (HRM);
- grasp certain normative aspects and the ethical dimension related to internal communication, in a context of multiculturalism.

La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».

Contenu

This course shows the main issues of internal communication (IC). Main subjects:

Internal communication: definitions and history.

Organisational structures. Organisational culture.

The place of the IC service in the organisation and the role of the IC professional.

IC's dimensions.

IC for organisational change: theory and exercices.

IC planning.

IC media.

Méthodes d'enseignement

lectures; presentations by the students of texts on IC articles; groupe exercices; examples presented by IC professionals.

Modes d'évaluation
des acquis des étudiants

written exam (in French or English); evaluation of presentations by the students; evaluations of exercices on change communication.

Faculté ou entité
en charge


Programmes / formations proposant cette unité d'enseignement (UE)

Intitulé du programme
Sigle
Crédits
Prérequis
Acquis
d'apprentissage
Master [120] en communication multilingue
5
-

Master [120] en communication
5
-

Master [120] en information et communication
5
-

Master [120] en journalisme
5
-

Master [120] en communication
5
-

Master [120] en gestion des ressources humaines
5
-

Master [60] en information et communication
5
-