Crisis communication

A la fin de cette unité d’enseignement, l’étudiant est capable de :

At the end of the course, the student will have acquired the skills to:

•  Design a crisis communication device for his/her organization; Public authorities, local authorities, enterprises, associations;
• Mastering crisis communication tools, including, of course, digital media;
• Organize the operation of the crisis unit of his/her organization;
• To deal with the crisis situations that he/she will have to face in his/her professional life;
• Decrypting media attention on crisis situations;
• Be able to control his/her message in crisis situations, both in external communication and in internal communication;
• Integrate the theme of sustainable development into his/her communication by avoiding the drifts of greenwashing;
• Organize stakeholder relations on corporate social responsibility;
• Deciphering communication on sensitive topics (nanotechnologies, GMOs ...).