On-line and Off-line Communication Strategies

llsms2006  2017-2018  Louvain-la-Neuve

On-line and Off-line Communication Strategies
5 crédits
30.0 h
Q2
Enseignants
Charry Karine;
Langue
d'enseignement
Anglais
Préalables
Basic Marketing
Thèmes abordés
Reativity, setting up a multicanal strategy (mass medias, e-communication, evenemential, public relations, '), budget setting, effectiveness measurement.
Acquis
d'apprentissage

A la fin de cette unité d’enseignement, l’étudiant est capable de :

1

Having regard to the LO of the programme X, this activity contributes to the development and acquisition of the following LO:

  • 1. Corporate citizenship 1.1. ¿Demonstrate independent reasoning, look critically ¿ 1.2.Decide and act by incorporating ethical and humanistic values ,¿ 2. Knowledge and reasoning 2.1. Master the core knowledge of each area of management. 2.2. Master highly specific knowledge ¿ 2.3. Articulate the acquired knowledge from different areas 2.4. Activate and apply the acquired knowledge ¿ 2.5. Contribute to the development and advancement of the man- agement field. 3. A scientific and systematif approach 3.1. Conduct a clear, structured, analytical reasoning ¿ 3.2. Collect, select and analyze relevant information ¿ 3.3.Consider problems using a systemic and holistic approach ¿ 3.4. Perceptively synthesize ¿demonstrating a certain conceptual distance ¿ 3.5.Produce, through analysis and diagnosis, implementable solutions¿ 4. Innovation and entrepreneurship 4.1. Identify new opportunities, propose creative and useful ideas ¿ 4.2. Initiate, develop and implement ideas around a new product, service, process ¿ 6. Teamwork and leadership 6.1. Work in a team...  7. Project management 7.1.Analyse a project within its environment and define the expected outcomes¿ 8. Communication and interpersonal skills 8.1. Express a clear and structured message¿ 8.2. Interact and discuss effectively ¿ 8.3. Persuade and negotiate ¿
 

La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».
Contenu
" Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities - Lectures At home activities - Readings to prepare the lecture - Exercices to prepare the lecture - Paper work
Méthodes d'enseignement
In-class activities - Lectures At home activities - Readings to prepare the lecture - Paper work
Modes d'évaluation
des acquis des étudiants
Continuous evaluation
  • Date: No
  • Type of evaluation: No
  • Comments: Cases and readings will be requested from students but will be addressed through exam questions
Evaluation week
  • Oral: No
  • Written: No
  • Unavailability or comments: No
Examination session
  • Oral: No
  • Written: 3 hours
  • Unavailability or comments: The review will revert to cases and readings. A bonus will be added for participation.
Autres infos
Internationalisation - international content - case study
Bibliographie
: SLIDES compulsory and available on line . BOOK : P. De Pelsmacker, M. Geuens : Marketing Communications : a European Perspective , 5th edition, Pearson not compulsory. BOOK : P. De Pelsmacker, M. Geuens : Marketing Communications : a European Perspective , 5th edition, Pearson compulsory . No reading file. Supports available on line are on ICAMPUS.
Faculté ou entité
en charge
CLSM


Programmes / formations proposant cette unité d'enseignement (UE)

Intitulé du programme
Sigle
Crédits
Prérequis
Acquis
d'apprentissage
Master [120] en sciences de gestion

Master [120] en ingénieur de gestion

Master [120] en sciences de gestion

Master [120] en ingénieur de gestion