At the end of this course, the student will be able to master in a reflexive and critical way a series of elements that relate to the internal communication of the organizations:
- distinguishing phenomena and practices of internal communication;
- identify the main tools and techniques of internal communication and understand their logic;
- distinguish the different methods of analysis of internal communication;
- develop a communication strategy for change;
- understand the relationship between internal communication and human resources management (HRM);
- grasp certain normative aspects and the ethical dimension related to internal communication, in a context of multiculturalism.
La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».
- Role, history, trends of Internal Communication
- Internal Communication Types, Contents & Channels
- Internal Communication target populations
- Employee experience and engagement
- Change Management & Change Communication
- Internal communication Measurements, Organization & Planning
- Ethics & normative aspects
All courses are supported by written material. At least 50% of the course is interactive and learned through exercises. When relevant, internal communication professionals are invited to illustrate cases. Different communication formats are used.
des acquis des étudiants
DISTRIBUTION OF POINTS
- Working group: 8/20 (quality of interview, quality of the recommendation, quality of presentation, quality of the executive summary & tactical Internal Communication plan). Participating in the working group is compulsory. If a student has not participated in the working group, (s)he will have a grade of absence for the first session.
- Written exam: 12/20.
SECOND EXAM SESSION
Students having a second session will have an individual written exam with open questions on all the topics covered during the course (12/20). Points will be awarded based on the intrinsic quality of the response and the clarity of the answer. The initial rating of the working group will be maintained if it is at least 4/8; otherwise, the student must present a complementary work to be fixed with the teacher (8/20).