En raison de la crise du COVID-19, les informations ci-dessous sont susceptibles d’être modifiées,
notamment celles qui concernent le mode d’enseignement (en présentiel, en distanciel ou sous un format comodal ou hybride).
5 crédits
30.0 h
Q1
Enseignants
Groetaers Lionel; Van Overstraeten Mathieu;
Langue
d'enseignement
d'enseignement
Anglais
Contenu
The course aims to address the areas of crisis communication from an operational perspective, based on theory and examples. This will include: crisis communication, communication on risks, communication on controversial subjects, disinformation and social license to operate.
- Map risks based on occurrence and seriousness
- Map and organize stakeholder relations
- Organize monitoring and decrypt media attention
- Design a crisis or sensitive communication strategy for his/her organization
- Master crisis communication tools, including digital media
- Organize the operation of the crisis unit of his/her organization
- Be able to define and control his/her message in crisis situations, both in external communication and in internal communication.
- Map risks based on occurrence and seriousness
- Map and organize stakeholder relations
- Organize monitoring and decrypt media attention
- Design a crisis or sensitive communication strategy for his/her organization
- Master crisis communication tools, including digital media
- Organize the operation of the crisis unit of his/her organization
- Be able to define and control his/her message in crisis situations, both in external communication and in internal communication.
Méthodes d'enseignement
En raison de la crise du COVID-19, les informations de cette rubrique sont particulièrement susceptibles d’être modifiées.
The interventions will be given in English in offline plenary sessions of 2 hours, taking into account the Covid-19 sanitary measures. Each course will be supported by slides that will integrate the main points discussed orally.During each session:
- Two blocks of half an hour will be devoted to theory. Many examples from real-life situations will support the explanation of the key concepts of crisis communication.
- Two blocks of half an hour will be devoted to group exercises. The objective of these exercises is to confront the students with realistic crisis communication situations. The practical set-up of these exercises will of course be adapted to the Covid-19 sanitary measures.
This mode of teaching applies to the yellow and orange codes. If the university goes into code red, the Crisis Communication course will continue to be taught via e-learning.
Modes d'évaluation
des acquis des étudiants
des acquis des étudiants
En raison de la crise du COVID-19, les informations de cette rubrique sont particulièrement susceptibles d’être modifiées.
Active participation: 20% of the totalOnline crisis exercise (4 hours): 40% of the total
- Groups of 5
Oral Exam: 40% of the total
- 3 theoretical questions
In code yellow, the oral exams will be face-to-face. If the university goes into code orange or red, they will be done remotely via Teams.
Faculté ou entité
en charge
en charge
COMU
