The course will offer an introduction to public relations as a field of professional activity. The content presented, which will develop the themes indicated, will always be related to two dimensions: the preparation of conceptual and notional bases necessary to become professionals of the field; the introduction to forms of scientific reflection that take public relations into account today.
Lectures, exemples and applications, exercices.
Written examination in session (open questions), for both sessions.
The course is organized in a coordinated way with the seminar LCOMU1333.
- Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2015
- Supports et lectures mises à disposition pendant le cours sur MoodleUCL
"Communication. L'ouvrage de toutes les communications", Thierry Libaert (ed.), Vuibert, 2018.
"Exploring Public Relations: Global Strategic Communication", Liz Yeomans et Ralph Tench (eds.), Pearson, 4th edition, 2017.