Advanced Business English

langl2232  2019-2020  Louvain-la-Neuve

Advanced Business English
Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
3 credits
30.0 h
Avery Catherine; Brabant Stéphanie; Gibbs Nicholas; Monfort Guy; Opello Katherine (coordinator); Zèques Quentin;
B2 Level, Common European Framework for Reference of Languages (CEFR).
Main themes
This course has three main themes:
  1. Networking,
  2. Writing
  3. and Giving Presentations.
Each theme is presented and practised in business contexts.

At the end of this learning unit, the student is able to :

1 Upon completing this course, students should be able to improve their ability to network in a business context. Specifically, they should be able to:
  • Network effectively both in person and on-line
  • Create a professional and convincing Linked-In profile
  • Follow up and keep in touch with recent contacts via Linked-In
Students should also be able to write either a business report on a business-related topic or a pitch proposal for a product. Specifically, they should be able to:
  • Organise their report/proprosal effectively  
  • Present content in a relevant and convincing manner
Finally, upon completing this course, students should be able to give a presentation on that same business topic or product pitch. Specifically; students should be able to:
  • Structure a pitch/presentation appropriately
  • Use appropriate rhetorical techniques to persuade an audience
  • Use their voice effectively to persuade an audience

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
In this class, each skill area is given two class periods. In the first class, elements of 'best practice' are reviewed in the skill area. In the second class, these skills are developed and practised in a variety of practical exercises. This combination of theory and practice will allow students to navigate the international business world more effectively.
Teaching methods
This is an interactive course and each class is limited to 20 students. Students actively participate in class through role plays, pairwork, small group exercises and peer feedback sessions.
Evaluation methods
Final grades are based on how well students complete the following assignments:
  • Attend a networking event and design a Linked-In profile = 30 %
  • Write a briefing report or a pitch proposal = 30 %
  • Give either a presentation (based on the report) or a pitch (based on the proposal) = 30 %
  • Attend and participate in all classes = 10 %
  • In  Company 3.0 Upper Intermediate (B2), by Mark Powell and John Allison 2014
  • Business Networking by Heather Townsend, Prentice Hall 2011
  • Brilliant Networking Steven D’Souza Prentice Hall 2008
  • Linked-In or Linked-Out – 107 Ways To Grow Your Business Using Linked-In, Sam Rathling and Derek Reilly, Amazon 2013
  • Writing, Nick Brieger, Harper Collins 2011
  • Writing for Impact, Tim Banks, 2012 Cambridge University Press
  • Business Grammar Builder, Paul Emmerson Macmillan 2010
  • How to Write Effective Business English, Fiona Talbot, Cogan Page 2016
  • Email English, Paul Emmerson, Macmillan 2010
  • Presenting in English, Mark Powell, Heinle 2002
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Master [120] in Management

Master [120] : Business Engineering