The ideological and moral legitimacy of behavioural change.
Behavioural change in its economic and ideological context.
The bounded rationality of human behaviours: application to eating behaviour.
Critical analysis of the expected utility approach.
Nudges vs. economic incentives.
The theory of planned behaviour.
Lectures, preparation and presentation of articles in pairs ("t"), preparation and presentation of group work ("T")
20%: "t" presentation
40%: "T" presentation
40%: Written exam (4 open-ended questions);
Success is mandatory for the individual exam (e.g., if 7/20 for the written exam, 7/20 as a final mark);
Compulsory attendance at the course (-1 on the final grade for any unjustified absence)
The course is mandatory for students in the Social Option and is open to students in the Master degree in Human Resources Management.
No prerequisite is required for the course. However, those who have not taken LSPS1313: Attitude Change and Social Influence, will want to consult the following book: Olivier Corneille (2010). Nos préférences sous influence influence. Bruxelles: Mardaga
- Multiples. Pdfs et aticles sur Moodle, Vidéos TED, Ouvrages de référence
Lee, Nancy R., & Kotler, Philip (2011). Social marketing: Influencing behaviors for good (4th edition). Thousand Oaks, CA, US: Sage Publications
Nombreux articles déposés sur Moodlle