Sémiotique du web

MCOMU2113  2019-2020  Mons

Sémiotique du web
5.0 credits
30.0 h


Knowledge about the basis of semiotic theories.

Main themes
  • basic concepts of semiotics: sign, text, discourse, narrative.
  • Verbal and visual on screen: basics and approaches.
  • Hypertext, architext, device.
  • Interaction and enunciation on-line.
  • methodology of semiotic analysis: plastic, iconic, discourse, narrative, values, passions.
  • examples of how to analyze web sites and on-line conversations.

  • 1
    • know basic concepts of contemporary semiotics, and their application to the digital world.
    • learn to recognize differences and specificities of digital textualities and of screens.
    • make the difference between the purely technical dimension of the Web and its symbolic and cultural dimension.
    • understand how to apply the semiotic methodology for the analysis of screen texts and web sites.

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.


This course aims at teaching students how to make a semiotic analysis of web sites in an autonomous way.

To do that, the course presents:

  • basic notions and concepts of semiotics, in order to apply it to the digital world;
  • some considerations on some concepts and notions that are important to understand the digital world from a semiotic point of view (in particular, the screen as a text, multimediality, interactivity, distinction between text and paratext);
  • the components of a semiotic analysis grid for web sites, specifically from a comparative point of view.
Teaching methods

Lecture, text reading, exercice with the supervision of the lecturer, individual and collective projects.

Evaluation methods

2 point: presence in class. If the student comulates more than two absences, a written individual work is requested to obtain the 2 points.

18 points: production of a written report analyzing a website, done partly individually and partly in groups (the report produced by each group includes collective parts and individual parts). Part of the final grade is collective (5 points), another part is individual (13 points). Participation in group work is mandatory.

Second session: if all the students who form a working group must retake the exam, they must repeat the analysis and submit a new analysis report (which counts for 18 points); if only one or more members have a deficiency rating, they must represent only their individual part of the analysis, and therefore only their individual part of the group report (which counts for 13 points), and in this case the part of the rating for the collective part is retained. The points of the presence in the course are preserved, if they have been obtained; if the student who has to retake the exam has not obtained the two points of presence in the course, he must carry out additional individual work.

Other information

Course materials are presented and distributed at the beginning and during the course, on the Student Corner page of the course.

  • Supports de cours et lectures mis à disposition sur Student corner

"Sémiotique du récit", N. Everaert-Desmedt, Deboeck, 2007.

"Le webdesign. Sociale expérience des interfaces web", N. Pignier, B. Drouillat, Hermès-Lavoisier, 2008.

"Sémiotique mode d'emploi", J.-J. Boutaud et K. Berthelot-Guiet, Le bord de l'eau, 2014.

"Introduction à l'analyse de l'image", M. Joly, 3ème éd. 2015, Armand Colin.

Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Program title
Master [120] in Communication

Master [60] in Information and Communication