Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
2. Understanding the behavior of customers
2.1. Needs and Motivation
2.2. Customer' response process
2.3. Marketing Information System
3. Key concepts in strategic Demand analysis
3.1. Marketing segmentation
3.2. Targeting and Positioning
3.3. Products life cycle and New Products
4. The Product and the Brand
6. The Price in Marketing
7. Marketing communication
8. Ethical issues and social responsability of marketers
At the end of this learning unit, the student is able to :
On completion of this course students will be able to:
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.