See also the list of assessments for the June 2020 session.
The second part of this course is devoted to the completion of a project relative to one or several steps of the innovation management process (going from the generation of ideas to the launch of the product/service), in the field of B2B or B2C.
At the end of this learning unit, the student is able to :
Given the "competencies referential" linked to the LSM Master 120 in Sciences de Gestion et in Ingéniorat de Gestion, this course mainly develops the following competencies:
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
A long-term partnership with the BASF company (worldwide leader in Chemistry) provides the opportunity to translate these topics at the light of an international company evolving in the B2B sector.
The second part of this course is devoted to the completion of a project relative to one or several steps of the innovation management process ( going from the generation of ideas to the launch of the product/service), in the field of B2B or B2C.
Theoretical session and case study (based on real data) animated by BASF (trainers – internal consultants, BASF headquarters - Germany). The students get a “BASF certificate” at the end of the class.
Case study coaching
This course follows the 6-week system and implies student on-going work.
The final grade obtained by the student is based on two elements:
- the ongoing evaluation of the process implemented to provide a solution to the marketing problem faced by the chosen company (50% of the final grade)
- the final written report and the oral presentation in group, organized during the last course session, as well as the individual report completed by each student and related to the group project (50% of the final grade).
In case of registration to the second exam session, the student will be asked to complete a written add-on report, on the basis of the same marketing problem, and to defend it orally. The grade linked to the ongoing evaluation of the process (50% of the final grade) cannot be improved.
ULRICH K., EPPINGER S.D. (2015), Product Design and Development, 6th Edition, McGraw Hill Education.