Strategic Management

Teacher(s)

Cornuel Eric;

Language

French

Main themes

INDICATIVE LESSON PLAN
1) September 16, 1800 / 2115 AGOR 12
A changing environment
2) September 17, 1800 / 2115, AGOR 12
A changing environment (cont)
3) September 30, 1800 / 2115, AGOR 12
Strategy, competitive advantage, and generic strategies
Corporate strategy and portfolio management
4) October 1, 1800 / 2115, AGOR 12
Corporate strategy and portfolio management
5) October 14, 1800 / 2115, AGOR 12
Management and opportunities in the "New Europe
6) October 15, 1800 / 2115, AGOR 12
Cooperative Strategies: Collaborations, Alliances and Joint Ventures.
7) November 4, 1800 / 2115, F2F or TEAMS
Management in Asia
8) November 5, 1800 / 2115, F2F or TEAMS
Case: Management and opportunities in the "New Europe".
1. H&C
2. Managing in Poland
3. MOL
9) November 18, 1800 / 2115, F2F or TEAMS
Cases: Cooperative Strategies, Collaborations, Alliances and Joint Ventures.
1. Renault's strategy in European Minivan Business
2. Essilor's base of the pyramid strategy in India
3. Competing through alliances: Air France and KLM
10) November 19, 1800 / 2115, F2F or TEAMS
Case: Management in Asia
1.  Guandong Galanz
2.  Hard Choices: best buy and five star in China

Aims

At the end of this learning unit, the student is able to :
1	To give young non executive graduates the opportunity to learn how to cope with general strategic managerial problems

Content

The objective of this course is to review the main concepts, methods and tools used in strategy formulation and implementation, identify situations in which they can be applied effectively, and understand the limitations of the approaches.
Particular attention will be paid to international strategy:

• Major socio-economic changes,
• Alliances, joint ventures & acquisitions,
• International implementation,
• Opportunities and risks in emerging countries.

Teaching methods

Due to the COVID-19 crisis, the information in this section is particularly likely to change.

The course is organized on the basis of lectures and case studies.

Evaluation methods

Due to the COVID-19 crisis, the information in this section is particularly likely to change.

Students will be evaluated on the following points:

• Participation and contribution to discussions.
• Presentation (group) of a case. Each presentation must be prepared on powerpoint and will be debated with the audience.

Other information

The course will be given in face-to-face, distance learning, or a mix of both depending on the evolution of the health situation caused by the COVID-19 epidemic.

Faculty or entity

CLSM