New Business Models and E-commerce

llsms2007  2020-2021  Louvain-la-Neuve

New Business Models and E-commerce
Due to the COVID-19 crisis, the information below is subject to change, in particular that concerning the teaching mode (presential, distance or in a comodal or hybrid format).
5 credits
30.0 h
Main themes
Specific behavior on Internet, Communities and viral marketing, e-business strategies, Internet market research, market places, e-Pricing, e-Advertising

At the end of this learning unit, the student is able to :


During their programme, students of the LSM Master¿s in management or Master¿s in Business engineering will have developed the following capabilities¿


  • 1.3 Decide and act responsibly,  while taking into account the social, economic and environmental sometimes antinomic, outcomes in the short, medium and long term, for the various stakeholders.


  • 2.3 Articulate the acquired knowledge from different areas of management.


  • 4.1 ldentify new opportunities, propose creative and useful ideas; insituations that require new strategic approaches, break with existing models and paradigms, promote progress and change.


  • 5.1 Understand the inner workings of an organization : develop a global approach and integrate the internal logic used within the organization.


  • 6.1 Work in a team :Join in and collaborate with team members. Be open and take into consideration the different points of view and ways of thinking, manage differences and conflicts constructively, accept diversity.

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
Context. E-commerce has been profoundly disrupted over the last decade by the increased adoption of platform-based business models. As an illustration, the five largest companies in the world by market capitalization today are Apple, Google, Microsoft, Amazon, and Facebook, which have all adopted, either from the start or later on, a platform-based business model. Platforms can be defined as entities that enable interactions among users and generate value from these interactions. In contrast with traditional firms (also called ‘pipelines’), which create value in a linear way using their own staff and assets, platforms create value in a more circular way by facilitating the interaction between different groups of external and independent participants. Not only do platforms represent a large share of the global economy, but they also pervade our everyday lives. So far, however, the existing literature in management has failed to provide both professionals and students with appropriate tools to understand, in a thorough and scientifically sound way, the business models that may make those platforms successful. This course aims at filling the gap by providing students with a set of practical tools that will allow them to design strategies adapted to the specificities of platforms.
Aims and objectives. At the end of the course, students should be able to (i) master an array of specific concepts from strategic management and industrial organization, so as to (ii) understand how digital platforms operate and what sets them apart from other business, and (iii) apply this knowledge to design their own venture.
Teaching methods

Due to the COVID-19 crisis, the information in this section is particularly likely to change.

The course will be organized according to the flipped-classroom method. Every week, students will be exposed to learning material online, which they will cover at their own pace. They will prepare, individually, a number of learning activities, aimed at making them engage with the material. In parallel, students will develop, in groups, their own project of platform. They will also present their work in progress, every Tuesday, to the teaching staff.
Evaluation methods

Due to the COVID-19 crisis, the information in this section is particularly likely to change.

The final grade in this course will be based on grades in three activities:
  • A group project (40%): Working in groups, the task will be to design a digital platform whose objective is to help mitigating the damages of climate change.
  • Individual assignments and class participation (40%):
    • Each week, individual activities (e.g., quizzes, small exercises, applications of concepts, etc.) will be assigned and graded;
    • Each Tuesday, members of the teaching staff will talk with each group separately (using Teams); the group will present what they did for the group activities that were assigned for that week; time will also be used to answer questions about the material and to discuss the progress in the group project; the quality of the interaction will be graded;
  • A final written examination (20%): the exam will cover the entirety of the material and will be organized in the two regular exam sessions (June and August/September). The purpose of the exam is to check the students’ understanding of the main theoretical concepts covered in the course. The exact format of the exam (written or oral, in-person or online) will be decided in due time, in strict accordance with the health rules and special provisions that will be in force.
Important note. The marks for the individual coursework are set once and for all (this part of the assessment cannot be retaken). However, students have the possibility to retake the final exam in August/September and, if the mark of the group coursework is below 10/20, to replace it with an individual coursework (to be handed in August/September).
Other information
Online resources
All the learning material supporting the course will be made available on a dedicated Moodle website. The site will also be used to form groups, to announce and submit assignments, and to send course related information.
All the learning material supporting the course will be made available on a dedicated Moodle website.
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Master [120] in Management

Master [120] : Business Engineering

Master [120] : Business Engineering

Master [120] in Management

Master [60] in Management