Etudes marketing

5.00 credits

30.0 h + 10.0 h

Teacher(s)

Masset Julie (compensates Poncin Ingrid); Poncin Ingrid;

Language

French

Prerequisites

The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.

Bibliography

MALHOTRA, N. Études marketing, 6e édition, Pearson
JOLIBERT A., DELACROIX E., MONNOT E., et JOURDAN P. (2020), Marketing Research : Méthodes de recherche et d’études en marketing (ouvrage collectif), 2ème édition, Dunod

Faculty or entity

CLSM

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme

Sigle

Credits

Prerequisites

Learning outcomes

Bachelor in Management

GESM1BA

MGEST1108