Advanced Business English

langl2232  2021-2022  Louvain-la-Neuve

Advanced Business English
5 credits
15.0 h
Q1
Language
English
Prerequisites
B2 Level, Common European Framework for Reference of Languages (CEFR).
Main themes
This course has three main themes:
  1. Networking,
  2. Writing
  3. and Giving Presentations.
Each theme is presented and practised in business contexts.
Aims

At the end of this learning unit, the student is able to :

1 Upon completing this course, students should be able to improve their ability to network in a business context. Specifically, they should be able to:
  • Network effectively both in person and on-line
  • Create a professional and convincing Linked-In profile
  • Follow up and keep in touch with recent contacts via Linked-In
Students should also be able to write either a business report on a business-related topic or a pitch proposal for a product. Specifically, they should be able to:
  • Organise their report/proprosal effectively  
  • Present content in a relevant and convincing manner
Finally, upon completing this course, students should be able to give a presentation on that same business topic or product pitch. Specifically; students should be able to:
  • Structure a pitch/presentation appropriately
  • Use appropriate rhetorical techniques to persuade an audience
  • Use their voice effectively to persuade an audience
 
Content
In this class, each skill area is given two class periods. In the first class, elements of 'best practice' are reviewed in the skill area. In the second class, these skills are developed and practised in a variety of practical exercises. This combination of theory and practice will allow students to navigate the international business world more effectively.
Teaching methods
This is an interactive course and each class is limited to 20 students. Students actively participate in class through role plays, pairwork, small group exercises and peer feedback sessions.
Evaluation methods
Final grades are based on how well students complete the following assignments:
  • Attend a networking event and design a Linked-In profile = 30 %
  • Write a briefing report or a pitch proposal = 30 %
  • Give either a presentation (based on the report) or a pitch (based on the proposal) = 30 %
  • Attend and participate in all classes = 10 %
Bibliography
  • In  Company 3.0 Upper Intermediate (B2), by Mark Powell and John Allison 2014
  • Business Networking by Heather Townsend, Prentice Hall 2011
  • Brilliant Networking Steven D’Souza Prentice Hall 2008
  • Linked-In or Linked-Out – 107 Ways To Grow Your Business Using Linked-In, Sam Rathling and Derek Reilly, Amazon 2013
  • Writing, Nick Brieger, Harper Collins 2011
  • Writing for Impact, Tim Banks, 2012 Cambridge University Press
  • Business Grammar Builder, Paul Emmerson Macmillan 2010
  • How to Write Effective Business English, Fiona Talbot, Cogan Page 2016
  • Email English, Paul Emmerson, Macmillan 2010
  • Presenting in English, Mark Powell, Heinle 2002
Faculty or entity


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Aims
Master [120] in Management

Master [120] : Business Engineering