Internal communication and communication of change

lcomu2610  2021-2022  Louvain-la-Neuve

Internal communication and communication of change
5 credits
30.0 h
Q1
Teacher(s)
Lambotte François; Werbrouck Katja (compensates Lambotte François);
Language
English
Main themes
This course shows the main issues of internal communication, using a series of analytical categories provided by the communication and information sciences. It presents the relations between internal communication, culture and identity of organizations. It also presents the relationship between internal communication and human resource management (HRM), and the contribution of internal communication to change management.
Aims

At the end of this learning unit, the student is able to :

1. Master in a reflexive and critical way a series of elements that relate to the internal communication of the organizations :
  • distinguishing phenomena and practices of internal communication ;
  • identify the main tools and techniques of internal communication and understand their logic ;
  • distinguish the different methods of analysis of internal communication ;
  • develop a communication strategy for change ;
  • understand the relationship between internal communication and human resources management (HRM) ;
  • grasp certain normative aspects and the ethical dimension related to internal communication, in a context of multiculturalism.
 
Content
MAIN THEMES:
The course will address the main aspects of Internal Communication, from an analytical, strategical and applicative point of view. Internal Communication is positioned as a critical management discipline that enables organizations to be more successful, both in their daily operations and during important changes. During this course we will go through all the levers that enable the optimization of the experience and organization of Internal Communication.
AIMS:
In this course students will:
  • understand the position and the role of Internal Communication in public and private organizations,
  • understand the impact of new ways of working on employee interactions,
  • analyze how Internal Communication can contribute to the business results on a daily basis,
  • understand Internal Communication tools, methods and processes,
  • develop an Internal Communication approach and plan for a specific change or goal in the organization,
  • distinguish and use different methods to measure the performance of Internal Communication,
  • understand if and how Internal Communication impacts the organization’s culture,
  • get acquainted with certain legal and ethical matters in Internal Communication.
CONTENTS
  • Role, history, trends of Internal Communication
  • Internal Communication Types, Contents & Channels
  • Internal Communication target populations
  • Employee experience and engagement
  • Change Management & Change Communication
  • Internal communication Measurements, Organization & Planning
  • Ethics & normative aspects
Teaching methods
  • All courses are supported by written material. At least 50% of the course is interactive and learned through exercises. When relevant, Internal Communication professionals are invited to illustrate cases. Different communication formats are used.
Evaluation methods
  • 1. Group work (40%) oral presentation during a plenary session and written report
  • 2. Individual assessment on comprehension of the content of the course (60%) - Oral exam
  • Second session : Individual oral exam on the complete course: 60%. The initial rating of the working group (40%) will be maintained if the group obtained 50% of the rating; otherwise, the student must present a complementary work to be fixed with the teacher.
 
Faculty or entity


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Aims
Master [120] in Journalism

Master [120] in Human Resources Management

Master [120] in Information and Communication Science and Technology

Master [120] in Multilingual Communication

Master [120] in Communication

Master [120] in Communication

Master [60] in Information and Communication