Business issues introduction

lepl2211  2021-2022  Louvain-la-Neuve

Business issues introduction
3.00 credits
30.0 h
  • The firm : definition and key characteristics
  • The business plan: objectives and key issues
  • The business opportuniy : sources of innovation (push vs. pull) and introduction to intellectual property
  • The strategic positioning : resources, environment and purpose; target markets and competitive advantage
  • The business model: product/market and value chain
  • The organization: entrepreneurial behavior, size, governance and partnerships
  • The financials: valuation, key financials and funding
Teaching methods
Teaching sessions, testimonials and group presentations
Evaluation methods
Group work (50%) and oral exam (50%)
Other information
Classes taught in English both by the teacher and by an external professional
Online resources
Slides available on Moodle
Magretta J. (2002) What management is. Free Press
Gailly B. (2018) Navigating Innovation, Springer
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Master [120] in Physical Engineering

Master [120] in Mechanical Engineering

Master [120] in Electrical Engineering [Version 2020]

Master [120] in Biomedical Engineering [Version 2020]

Master [120] in Chemical and Materials Engineering [Version 2020]

Master [120] in Computer Science [Version 2020]

Master [120] in Electro-mechanical Engineering [Version 2020]

Master [120] in Computer Science and Engineering [Version 2020]

Master [120] in Mathematical Engineering [Version 2020]

Master [120] in Civil Engineering [Version 2020]

Master [120] in Data Science Engineering [Version 2020]

Master [120] in Data Science: Information Technology [Version 2020]

Master [120] in Chemistry and Bioindustries

Master [120] in Biochemistry and Molecular and Cell Biology