Business issues introduction

lepl2211  2021-2022  Louvain-la-Neuve

Business issues introduction
3.00 credits
30.0 h
  • The firm : definition and key characteristics
  • The business plan: objectives and key issues
  • The business opportuniy : sources of innovation (push vs. pull) and introduction to intellectual property
  • The strategic positioning : resources, environment and purpose; target markets and competitive advantage
  • The business model: product/market and value chain
  • The organization: entrepreneurial behavior, size, governance and partnerships
  • The financials: valuation, key financials and funding
Teaching methods
Teaching sessions, testimonials and group presentations
Evaluation methods
Group work (50%) and oral exam (50%)
Other information
Classes taught in English both by the teacher and by an external professional
Online resources
Slides available on Moodle
Magretta J. (2002) What management is. Free Press
Gailly B. (2018) Navigating Innovation, Springer
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Learning outcomes
Master [120] in Mechanical Engineering

Master [120] in Physical Engineering

Master [120] in Data Science Engineering

Master [120] in Chemical and Materials Engineering

Master [120] in Electrical Engineering

Master [120] in Computer Science and Engineering

Master [120] in Electro-mechanical Engineering

Master [120] in Data Science: Information Technology

Master [120] in Biomedical Engineering

Master [120] in Civil Engineering

Master [120] in Chemistry and Bioindustries

Master [120] in Biochemistry and Molecular and Cell Biology

Master [120] in Computer Science

Master [120] in Mathematical Engineering