5.00 credits
30.0 h + 30.0 h
Q2
Teacher(s)
Kamp Bartholomeus; Toney Bryan;
Language
English
Prerequisites
Good level of English and acquaintance with basics of business science and micro-economics.
Main themes
- Strategic planning for start-ups
- Business opportunity identification and analysis
- Marketing strategies for start-ups
- Human resource strategies for start-ups
- Starting up a wholly new business
- Growing a new business
- Internationalization of new / young businesses
- Decline and exit dynamics with regard to new / young businesses
- Replacement of founders and succession of leadership at start-ups
Learning outcomes
At the end of this learning unit, the student is able to : | |
| 1 |
The aim of the course is to comprehend and learn to analyze the management process related to business start-up, business growth, business internationalization and on success and failure factors in that regard. The course places a particular focus on start-ups and born globals. |
Content
The course concentrates on the specificities of start-ups, young SMEs and born globals and the role of entrepreneurship and strategy for such businesses. It builds on entrepreneurship theories, theories of the firm, strategic management and international business.
It refers both to the start-up phase of SMEs, and to subsequent phases of the business life cycle: on how to manage and implement a sustained growth strategy (including the expansion to foreign/global markets) and on how to avoid decline or disappearance of a business.
It refers both to the start-up phase of SMEs, and to subsequent phases of the business life cycle: on how to manage and implement a sustained growth strategy (including the expansion to foreign/global markets) and on how to avoid decline or disappearance of a business.
Teaching methods
Part Bryan Toney:
- Interactive seminar
- Lectures
- Video case analyses
- Text case analyses
Evaluation methods
Continuous evaluation
- Date: during or just after the course
- Type of evaluation: Case analysis. Bryan Toney’s written sit-down exam – Bart Kamp’s written take home exam.
- Comments: No
- Oral: No
- Written: No
- Unavailability or comments: No
- Oral: No
- Written: No
- Unavailability or comments: No
Online resources
Provided through Moodle
Bibliography
Support de cours
Fourni via Moodle
Références bibliographiques recommandées, lectures conseillées :
Fournies durant le cours via Moodle
Fourni via Moodle
Références bibliographiques recommandées, lectures conseillées :
Fournies durant le cours via Moodle
Faculty or entity
CLSM
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Linguistics
Master [120] in Public Administration
Master [120] : Business Engineering
Master [120] in Motor Skills: Physical Education
Master [120] in Management
Master [120] in Multilingual Communication
Master [120] in Management
Master [120] : Business Engineering
Master [120] in Law