Strategic Management of Start ups (in English)

llsms2081  2021-2022  Louvain-la-Neuve

Strategic Management of Start ups (in English)
5.00 credits
30.0 h + 30.0 h
Good level of English and acquaintance with basics of business science and micro-economics.
Main themes
Part Bryan Toney:
  • Strategic planning for start-ups
  • Business opportunity identification and analysis
  • Marketing strategies for start-ups
  • Human resource strategies for start-ups
Part Bart Kamp:
  • Starting up a wholly new business
  • Growing a new business
  • Internationalization of new / young businesses
  • Decline and exit dynamics with regard to new / young businesses
  • Replacement of founders and succession of leadership at start-ups
Learning outcomes

At the end of this learning unit, the student is able to :

1 The aim of the course is to comprehend and learn to analyze the management process related to business start-up, business growth, business internationalization and on success and failure factors in that regard. The course places a particular focus on start-ups and born globals.
The course concentrates on the specificities of start-ups, young SMEs and born globals and the role of entrepreneurship and strategy for such businesses. It builds on entrepreneurship theories, theories of the firm, strategic management and international business.
It refers both to the start-up phase of SMEs, and to subsequent phases of the business life cycle: on how to manage and implement a sustained growth strategy (including the expansion to foreign/global markets) and on how to avoid decline or disappearance of a business.
Teaching methods
Part Bryan Toney:
  • Interactive seminar
Part Bart Kamp:
  • Lectures
  • Video case analyses
  • Text case analyses
Evaluation methods
Continuous evaluation
  • Date: during or just after the course
  • Type of evaluation: Case analysis. Bryan Toney’s written sit-down exam – Bart Kamp’s written take home exam.
  • Comments: No
Evaluation week
  • Oral: No
  • Written: No
  • Unavailability or comments: No
Examination session
  • Oral: No
  • Written: No
  • Unavailability or comments: No
Online resources
Provided through Moodle
Support de cours
Fourni via Moodle
Références bibliographiques recommandées, lectures conseillées :
Fournies durant le cours via Moodle
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
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