Psychology of behavioral change: health, consumption and decision making

lpsys2202  2021-2022  Louvain-la-Neuve

Psychology of behavioral change: health, consumption and decision making
6 credits
60.0 h
The ideological and moral legitimacy of behavioural change.
Behavioural change in its economic and ideological context.
The bounded rationality of human behaviours: application to eating behaviour.
Critical analysis of the expected utility approach.
Nudges vs. economic incentives.
The theory of planned behaviour.
Teaching methods
Lectures, preparation and presentation of articles in pairs ("t"), preparation and presentation of a team work ("T")
Evaluation methods
15%: "t" presentation
35%: "T" presentation
50%: Written exam (open-ended questions)
Other information
The course is mandatory for students in the Social Option and is open to students in the Master degree in Human Resources Management.
No prerequisite is required for the course. However, those who have not taken LSPS1313: Attitude Change and Social Influence, will want to consult the following book: Olivier Corneille (2010). Nos préférences sous influence influence. Bruxelles: Mardaga
Online resources
Lee, Nancy R., & Kotler, Philip (2011). Social marketing: Influencing behaviors for good (4th edition). Thousand Oaks, CA, US: Sage Publications
Wilson, T. D. (2011). Redirect: Changing the stories we live by. Hachette UK.
Nombreux articles déposés sur Moodlle
Teaching materials
  • Pdfs et aticles sur Moodle, Vidéos TED, Ouvrages de référence
Faculty or entity

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Master [120] in Public Administration

Master [120] in Human Resources Management

Master [120] in Psychology