Market Insights

mgehc2135  2021-2022  Charleroi

Market Insights
6.00 credits
30.0 h
Q2
Teacher(s)
Charry Karine; Hazée Simon;
Language
French
Prerequisites
Basic notions of marketing
Bibliography
-      Evrard Y. et al. (2009), Market : fondements et méthodes des recherches en Marketing, Editions Dunod.
-      Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.
Faculty or entity
CLSM


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Management (shift schedule)

Master [60] in Management (shift schedule)