Strategic Management of Start ups

llsms2081  2022-2023  Louvain-la-Neuve

Strategic Management of Start ups
5.00 credits
30.0 h + 30.0 h
Good level of English and acquaintance with basics of business science and micro-economics.
Main themes
Starting up a wholly new business (opportunity identification, market segmentation/positioning/timing, marketing, managerial/group dynamics implications, resources/funding implications)
Growing a new business (growth trajectories and styles, and their coping mechanisms)
Internationalization of new / young businesses (foreign entry modes, born globals)
Dealing with decline and exit dynamics of new / young businesses (interactions between start-ups and established/incumbent/big business, corporate venturing)
Replacement of founders and succession of leadership at start-ups (growth cycle/stages, investment rounds and management renewal)
Learning outcomes

At the end of this learning unit, the student is able to :

  • Assess the market readiness / potential of start-up value propositions
  • Assess the strengths and weaknesses of (management) teams behind start-ups
  • Assess the investment readiness of start-ups
  • Understand competitive dynamics (opportunities and threats) around start-ups and the markets they address
  • See through cultural and personal propensity for entrepreneurship according to start-up growth styles
The course concentrates on the specificities of start-ups, young SMEs and born globals and the role of entrepreneurship and strategy for such businesses.
It builds on entrepreneurship theories, growth management, strategic management, international business, and group dynamics.
Similarly, it approaches crises and shocks (“critical incidents”) as windows of opportunities for start-ups and as triggers for change and adjustments.
It refers both to the start-up phase of SMEs, and to subsequent phases of the business life cycle: on how to manage and implement a sustained growth strategy (including the expansion to foreign/global markets) and on how to avoid decline or disappearance of a business.
Teaching methods
  • Lectures
  • Exposure to start-up pitches
  • Video material
  • Text cases
Evaluation methods
Evaluation continue /Continuous evaluation
  • Date: during or just after the course
  • Type of evaluation:
Analyses of start-up cases (written and in video format)
Judging of oral start-up pitches
Group work (practicum) and presentation
Open book exam at end of course to test students’ ability to relate conceptual / theoretical insights from class, as well as own strategic thinking, to practical entrepreneurial situations.
  • Comments: -
Semaine d’évaluation /Evaluation week
  • Oral: no
  • Written: no
  • Unavailability or comments: no
Session d’examens /Examination session
  • Oral: no
  • Written: no
Unavailability or comments: no
Online resources
To be specified on Moodle
Teaching materials
  • Reading material, video material via Moodle
Faculty or entity

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