Psychology of behavioral change: health, consumption and decision making

Teacher(s)

Barbedor Julien (compensates Corneille Olivier); Corneille Olivier; Pleyers Gordy (compensates Corneille Olivier);

Language

French

Content

Challenge and applications of behavior change
Exposure & conditioning
Sensory factors
Non-verbal factors
Visual design factors
Developments related to technologies (virtual reality & smart technologies)
Issues relating to measuring reactions
Ethical aspects

Teaching methods

Lectures, preparation and presentation of articles in pairs ("t"), preparation and presentation of a team work ("T")

Evaluation methods

15%: "t" presentation
35%: "T" presentation
50%: Written exam (open-ended questions)

Other information

The course is mandatory for students in the Social Option and is open to students in the Master degree in Human Resources Management.
No prerequisite is required for the course. However, those who have not taken LSPS1313: Attitude Change and Social Influence, will want to consult the following book: Olivier Corneille (2010). Nos préférences sous influence influence. Bruxelles: Mardaga

Online resources

Moodle

Bibliography

Lee, Nancy R., & Kotler, Philip (2011). Social marketing: Influencing behaviors for good (4th edition). Thousand Oaks, CA, US: Sage Publications
Wilson, T. D. (2011). Redirect: Changing the stories we live by. Hachette UK.
Olivier Corneille (2010). Nos préférences sous influence influence. Bruxelles: Mardaga.
Nombreux articles déposés sur Moodlle

Teaching materials

• Pdfs & articles

Faculty or entity

EPSY