Entrepreneuriat technologique

mlsmm2262  2022-2023  Mons

Entrepreneuriat technologique
5.00 credits
30.0 h
Q1
Teacher(s)
Hermans Julie; Valentiny David (compensates Hermans Julie);
Language
French
Main themes
New technologies, particularly information and communications, occupy a prominent place in entrepreneurship projects (creation of new activities). Two main dynamics are targeted: technologies at the service of the entrepreneurship project; technologies at the heart of the entrepreneurship project. This learning unit makes it possible to study the issues and facets:
  • Exploration of the technological dynamics in which entrepreneurship projects are inserted;
  • Exploration of business models focused on ICT and new Internet professions;
  • Tools to develop a corporate digital identity and mobilize social networks;
  • Introduction to E-marketing techniques and customer audience management;
  • Protection of intellectual property in a digital world.
Learning outcomes

At the end of this learning unit, the student is able to :

1 Competencies
Given the « competencies referential » linked to the LSM Master in Management and in Business Engineering, this course mainly develops the following competencies:
  • 2.4 Activate and apply the acquired knowledge accordingly to solve a problem.
  • 3.1 Conduct a clear, structured, analytical reasoning by applying, and eventually adapting, scientifically based conceptual frameworks and models, to define and analyze a problem.
  • 3.3 Consider problems using a systemic and holistic approach: recognize the different aspects of the situation and their interactions in a dynamic process.
  • 3.4 Perceptively synthesize the essential elements of a situation, demonstrating a certain conceptual distance, to diagnose and identify pertinent conclusions.
  • 3.5 Produce, through analysis and diagnosis, implementable solutions in context and identify priorities for action.
  • 4.4 Reflect on and improve the content, processes and goals of professional practices.
  • 8.1 Express a clear and structured message, both orally and in writing in their mother tongue, in English and ideally, in a third language, adapted to the audience and using context specific communication standards.
  • 8.2 Interact and discuss effectively and respectfully with diverse stakeholders (supervisors, peers, colleagues, clients... ) in face-to­face and group contexts, using both verbal and nonverbal communication skills: demonstrate the ability to listen, empathize, be assertive, provide and accept constructive criticism.

Learning Outcomes
At the end of this learning unit, the student is able to:
  • Situate his projects in changing markets and technological trajectories;
  • Explore and develop business models focused on ICT and new Internet professions;
  • Develop a corporate digital identity;
  • Mobilize E-marketing techniques;
  • Understand the company's intellectual property protection tools.
 
Bibliography
Support de cours : Slides de cours et portfolio de lectures disponibles sur student corner
Références bibliographiques recommandées, lectures conseillées :
  • Commission Européenne (2015), Rapport sur « La transformation digitale des entreprises et industries européennes » (voir http://ec.europa.eu/growth/tools-databases/newsroom/cf/itemdetail.cfm?item_id=8189&lang=fr
Faculty or entity


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Public Administration

Master [120] in Management

Master [60] in Management

Master [120] in Business Management

Master [120] : Business Engineering

Master [120] in Management

Master [120] in Communication

Master [120] : Business Engineering