Business issues introduction

Teacher(s)

Gailly Benoît;

Language

English
> French-friendly

Content

The firm : definition and key characteristics Business planning: objectives and key issues Business opportunities : sources of innovation and first mover advantage Strategic positioning : resources, environment and purpose Business models: product/market and value chain Organizations: entrepreneurial behavior, size, governance and partnerships Financials: valuation, key financials and funding

Teaching methods

Teaching sessions, testimonials and group presentations (in person)
It is strongly advised no to take this class if regular attendance is not possible (due to schedule conflicts, etc). Participation to the testimonials and group presentations is compulsory.

Evaluation methods

Group work (50%) and oral exam (50%) - in person
By submitting an assignment for evaluation:
you assert that it accurately reflects the facts and to do so you need to have verified the facts, especially if they originate from generative AI resources;
you assert that all your sources that go beyond common knowledge are suitably attributed. Common knowledge is what a knowledgeable reader can assess without requiring confirmation from a separate source;
you assert that you have respected all specific requirements of your assigned work, in particular requirements for transparency and documentation of process, or have explained yourself where this was not possible.
If any of these assertions are not true, whether by intent or negligence, you have violated your commitment to truth, and possibly other aspects of academic integrity. This constitutes academic misconduct.

Other information

Classes taught in English both by the teacher and by an external professional

Online resources

Slides available on Moodle

Bibliography

Magretta J. (2002) What management is. Free Press
Gailly B. (2018) Navigating Innovation, Springer

Faculty or entity

EPL