Management and strategy

Teacher(s)

Callens Isabelle; Hermant Pierre;

Language

French

Prerequisites

The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.

Learning outcomes

At the end of this learning unit, the student is able to :

define a strategic positioning within its industry choose a strategic direction that creates value manage a portfolio of activities understand how the main organizational structures work

Content

The course is divided into three parts:
- the first part is dedicated to the definition of a company's strategy (competitive analysis, strategic choices);
- the second part covers the analysis of corporate logics;
- the third part focuses on the understanding of organisational structures (basic principles, organisational methods).

Teaching methods

The course is taught as a lecture. It is constantly anchored in business news.

Evaluation methods

The assessment is a written examination. It is divided into two parts. The first part includes short questions designed to verify the knowledge of the main concepts and key ideas of the course. The second part consists of the analysis of a case containing a real management situation. It will assess the understanding and mastery of the different concepts.

Other information

Syllabus on the intranet of Saint-Louis University.

Bibliography

Pour aller plus loin :
Garette et al. (2009) Strategor, Dunod.
Johnson G., Scholes K., Whittington R. et Fréry F., Stratégique, 8è édition, Pearson Education 2008, 720p.

Faculty or entity

> ESPB