Stratégies de communication

10.00 credits

30.0 h

> Schedule

Teacher(s)

Bouckaert Thierry;

Language

French

Bibliography

Libaert, T. (2008). Le Plan de communication': Définir et organiser votre stratégie de communication (3e éd.). Dunod.
Starbuck, W. H. (2006). Organizational Realities: Studies of Strategizing and Organizing. OUP Oxford.
Adary / Mas (2018). Communicator. Toute la Communication à l'ère digitale (8ème éd.). Dunod.

Faculty or entity

> COMU

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme

Sigle

Credits

Prerequisites

Learning outcomes

Certificat d'université en communication interne

COIN9CE

Master [120] in Communication (shift schedule)

COHM2M

Master [120] of strategic communication (shift schedule - with work-linked-training)

COAM2M