Teacher(s)
Hermans Julie; Valentiny David (compensates Hermans Julie);
Language
French
Main themes
New technologies, particularly information and communications, occupy a prominent place in entrepreneurship projects (creation of new activities). Two main dynamics are targeted: technologies at the service of the entrepreneurship project; technologies at the heart of the entrepreneurship project. This learning unit makes it possible to study the issues and facets:
- Exploration of the technological dynamics in which entrepreneurship projects are inserted;
- Exploration of business models focused on ICT and new Internet professions;
- Tools to develop a corporate digital identity and mobilize social networks;
- Introduction to E-marketing techniques and customer audience management;
- Protection of intellectual property in a digital world.
Learning outcomes
At the end of this learning unit, the student is able to : | |
1 | Competencies Given the « competencies referential » linked to the LSM Master in Management and in Business Engineering, this course mainly develops the following competencies:
Learning Outcomes At the end of this learning unit, the student is able to:
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Bibliography
Support de cours : Slides de cours et portfolio de lectures disponibles sur student corner
Références bibliographiques recommandées, lectures conseillées :
Références bibliographiques recommandées, lectures conseillées :
- Commission Européenne (2015), Rapport sur « La transformation digitale des entreprises et industries européennes » (voir http://ec.europa.eu/growth/tools-databases/newsroom/cf/itemdetail.cfm?item_id=8189&lang=fr
Faculty or entity
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Management
Master [60] in Management
Master [120] in Business Management
Master [120] : Business Engineering
Master [120] in Management
Master [120] in Communication
Master [120] : Business Engineering
Master [120] in Management (with work-linked-training)