Major Consumer Insights (LLN) [30.0]

gest2m  2017-2018  Louvain-la-Neuve

 
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Annual block
  1 2

Mandatory Term 1
Mandatory LLSMS2001 Consumer's attitudes and behaviour (in French)   Nicolas Kervyn de Meerendré
30h  5 credits 1q x  
Mandatory LLSMS2005 Market research (in French)   Gordy Pleyers
30h  5 credits 1q x  
Mandatory LLSMS2021 Managing Brand Equity   Valérie Swaen
30h  5 credits 1q x  
 
Mandatory Term 2
Mandatory LLSMS2022 Customer Relationship Marketing (CRM)   Nicolas Kervyn de Meerendré
30h  5 credits 2q x  
Mandatory LLSMS2023 Ethical and Sustainable Consumption   Valérie Swaen
30h  5 credits 2q x  
Mandatory LLSMS2024 Méthodes qualitatives et expérimentales d'analyse du consommateur   Gordy Pleyers
30h  5 credits 2q x