Communicating Corporate Social Responsibility

General description

  • Master level course
  • For students in management and business studies, or interested in those topics
  • 5 ECTS credits
  • Fully in English
  • Starting on March 23, 2020. Final exam to take place in June 2020 (see below)

What you'll learn?

By the end of this course, you'll be able to:

  • Understand the multidimensional nature and content of corporate social responsibility
  • Adopt a critical perspective on managerial practices related to societal issues
  • Stimulate and manage impactful changes in organizations, toward more responsible postures
  • Reconcile multiple stakeholders’ interests (and understand the importance of doing so), into a clear, persuasive, smart action and communication plan
  • Recognize the risks of CSR washing, as well as the opportunities related to a strong CSR communication strategy

What are the learning activities?

Exam modalities

  • Continuous assessment within the online course (including the case study to write) - 65% of your final grade
  • In-class written exam (in your own university) to be organized between June 2 and 27, 2020 (exact date to be communicated around mid-April)
    • Closed-book written exam (open questions)
    • 35% of your final grade
  • Re-sit possibility between August 17 and September 3, 2020.

Preview of the course