LRIM
Place des Doyens 1/L2.01.02
1348 Louvain-la-Neuve
Valérie Swaen
Professeure ordinaire
Prof. Valérie Swaen has a PhD in Management Sciences from the Université catholique de Louvain and teaches marketing and corporate social responsibility (CSR) at the Louvain School of Management (Université catholique de Louvain, Belgium) and at IESEG School of Management (France).
From 2012 until December 2016, she was the deputee director of the CCMS (Inter-University Center of Excellence on Consumers and Marketing Strategy). Moreover, since its creation, she is the head of the LOUVAIN CSR NETWORK of the Louvain School of Management (www.uclouvain.be/csr-network ). She holds (or held) different Chairs in CSR (e.g., Solvay, essenscia, Spadel). She is currently the president of the Louvain Research Institute in Management & Organizations (LouRIM).
Prof. Swaen’ research interests include relationship marketing, consumer behavior, CSR and more specifically consumers’ reactions to CSR communication. She has published academic papers in international journals such as Journal of Management Studies, Journal of Management, Journal of Organizational Behavior, Journal of Business Ethics, International Journal of Management Reviews, and Management Accounting Research, among others.
- Diploma
Year Label Educational Organization 1995 Candidate en sciences économiques et sociales, orientation : ingénieur commercial et de gestion Université catholique de Louvain 1998 Ingénieur commercial et de gestion Université catholique de Louvain 2000 Diplômée d'études approfondies en sciences de gestion Université catholique de Louvain 2004 Docteur en sciences de gestion Université catholique de Louvain
- Courses
Name ID Challenges of sustainable development and transition LBIR2050 Seminars in environmental science and management LENVI2002 Public strategies for sustainable development LENVI2010 Communication and Writing Skills LLSMA2007 Responsabilité sociétale des entreprises LLSMG2097 Corporate Sustainability Reporting and Marketing Strategy LLSMS2284
Prof. Swaen’ research interests include relationship marketing, consumer behavior, Corporate Social Responsibility (CSR) and more specifically consumers’ reactions to CSR communication.
Rivera, Dennis ; Frenay, Mariane ; Swaen, Valérie. The Learning Design of MOOC Discussion Forums: An Analysis of Forum Instructions and Their Role in Supporting the Social Construction of Knowledge. In: Technology, Knowledge and Learning, (2023). doi:10.1007/s10758-023-09670-w.
Janssen, Catherine ; Swaen, Valérie ; Du, Shuili. Is a specific claim always better? The double-edged effects of claim specificity in green advertising. In: Journal of Business Research, Vol. 151, p. 435-447 (2022). doi:10.1016/j.jbusres.2022.07.005.
Munten, Pauline ; Vanhamme, Joëlle ; Maon, François ; Swaen, Valérie ; Lindgreen, Adam. Addressing tensions in coopetition for sustainable innovation: Insights from the automotive industry. In: Journal of Business Research, Vol. 136, p. 10-20 (2021). doi:10.1016/j.jbusres.2021.07.020 (Accepté/Sous presse).
Maon, Francois ; Swaen, Valérie ; De Roeck, Kenneth. Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective. In: Journal of Business Research, Vol. 126, p. 64-77 (2021). doi:10.1016/j.jbusres.2020.12.057.
Maon, François ; Swaen, Valérie ; De Roeck, Kenneth. Corrigendum to “Corporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective” [J. Bus. Res. 126 (2021) 64–77]. In: Journal of Business Research, Vol. 131, p. 167 (2021). doi:10.1016/j.jbusres.2021.04.006.
Munten, Pauline ; Vanhamme, Joëlle ; Swaen, Valérie. Réduire les pratiques d’obsolescence du point de vue des systèmes produit–service orientés produit : un agenda de recherche. In: Recherche et Applications en Marketing (French Edition), Vol. 36, no.2, p. 45-80 (2021). doi:10.1177/0767370120984755.
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation. In: Journal of Business Research, (2020). doi:10.1016/j.jbusres.2020.12.016 (Accepté/Sous presse).
Maon, François ; Vanhamme, Joëlle ; De Roeck, Kenneth ; Lindgreen, Adam ; Swaen, Valérie. The dark side of stakeholder reactions to corporate social responsibility: Tensions and micro-level undesirable outcomes, accepted for publication. In: International Journal of Management Reviews, Vol. 21, no. 2, p. 209-230 (2019). doi:10.1111/ijmr.12198.
Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro. Are loyalty program members really engaged? Measuring customer engagement in loyalty programs. In: Journal of Business Research, . doi:10.1016/j.jbusres.2018.06.002.
El Akremi, Assaad ; Gond, Jean-Pascal ; Swaen, Valérie ; De Roeck, Kenneth ; Igalens, Jacques. How do employees perceive corporate responsibility? Development and validation of a multidimensional corporate stakeholder responsibility scale. In: Journal of Management, Vol. 44, no. 2, p. 619–657 (February 2018). doi:10.1177/0149206315569311.
Janssen, Catherine ; Swaen, Valérie. Inclure les publireportages aux outils de communication sur la responsabilité sociétale des entreprises. In: Gestion 2000, Vol. 34, no.5, p. 361-380 (2017). doi:10.3917/g2000.345.0361.
Maon, François ; Swaen, Valérie ; Lindgreen, Adam. One Vision, Different Paths: An Investigation of Corporate Social Responsibility Initiatives in Europe. In: Journal of Business Ethics, Vol. 143, no. 2, p. 405-422 (2017). doi:10.1007/s10551-015-2810-2.
Gond, Jean-Pascal ; El Akremi, Assâad ; Swaen, Valérie ; Babu, Nishat. The psychological micro-foundations of corporate social responsibility: A person-centric systematic review.. In: Journal of Organizational Behavior, Vol. 38, no.2, p. 225–246 (10 January 2017). doi:10.1002/job.2170.
De Roeck, Kenneth ; El Akremi, Assaad ; Swaen, Valérie. Consistency matters! How and when does corporate social responsibility affect employees' organizational identification?. In: Journal of Management Studies, Vol. 53, no. 7, p. 1141-1168 (2016). doi:10.1111/joms.12216.
Vanhamme, Joëlle ; Swaen, Valérie ; Berens, Guido ; Janssen, Catherine. Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. In: Marketing letters, Vol. 26, no. 4, p. 565-578 (2015). doi:10.1007/s11002-014-9290-5.
De Roeck, Kenneth ; Marique, Géraldine ; Stinglhamber, Florence ; Swaen, Valérie. Understanding employees' responses to corporate social responsibility: Mediating roles of overall justice and organisational identification. In: International Journal of Human Resource Management, Vol. 25, no. 1, p. 91-112 (2014). doi:10.1080/09585192.2013.781528.
Swaen, Valérie ; Lieberman, Jessica. Créer un MOOC et l’utiliser comme support à l’organisation de classes inversées : Enjeux et perspectives critiques. In: De Clercq, M., Frenay, M., Wouters, P., & Raucent, B., Pédagogie active dans l’enseignement supérieur : Description de pratiques et repères historiques, Peter Lang: Berne, 2022. 9782875746467. doi:10.3726/b19934.
Maon, François ; Lindgren, Adam ; Swaen, Valérie. Developing a sustainability-driven business strategy. In: Markovic, S., Sancha, C. & Lindgreen, A., Handbook of sustainability-driven business strategies in practice, Edward Elgar Publishing, 2021, p. 3-17. 978-1-78990-834-3. doi:10.4337/9781789908350.
Moratis, L. ; Beyne, J. ; Swaen, Valérie. Shades of gray: Patterns of SDG adoption and implementation in Belgium. In: S. O. Idowu, Current Global Practices of Corporate Social Responsibility: In the Era of Sustainable Development Goals, Springer: Berlin, 2021, 45-61. 978-3-030-68385-6. doi:10.1007/978-3-030-68386-3.
Grunwald, G. ; Swaen, Valérie. Sustainable Buyer Behavior in Value Chains: Determinants and Marketing Implications. In: Henke, M.; Kohl, H., Sustainability in Global Value Chains – Measures, Ethics, and Best Practices for Responsible Businesses, First edition, Kogan Page: London, UK, 2021, 129-154.
Deville, Yves ; Docq, Françoise ; Swaen, Valérie ; Blondel, Vincent ; Agarwal, Anant. Online learning: a wake-up call for Higher Education. In: Directeur éditorial Vincent Blondel., L'Université en dialogues. University Conversations., Presses Universitaires de Louvain (PUL): Louvain-la-Neuve, 2018, p. 74 - 83. 978-2-87558-708-4.
Du, Shuili ; Swaen, Valérie ; Lindgren, Adam ; Sankar, Sen. The Role of Leadership Styles in Corporate Social Responsibility . In: Adam Lindgreen, Christine Vallaster, François Maon, Shumaila Yousafzai, Beatriz Palacios Florencio, Sustainable entrepreneurship: Discovering, creating and seizing opportunities for blended value generation, Routledge , 2018, p. 195-220. 9781472483591.
de Montpellier, Pauline ; Rivera Villa, Dennis ; Frenay, Mariane ; Swaen, Valérie. Co-construction des connaissances dans les forums des MOOC. Colloque AIPU 2024 (Sherbrooke, Canada, du 28/05/2024 au 31/05/2024).
De Boe, Grégory ; Swaen, Valérie ; Lamensch, Marie. Plastic Packaging Taxes and Circular Transition: Assessing Impacts on Circular Practices in the Food Packaging Industry in the UK, Spain, and Portugal. Overcoming Obstacles to Climate Change Mitigation: a cross-cutting approach by human and social sciences conference (Louvain-la-Neuve, Belgium, du 23/05/2024 au 24/05/2024).
De Boe, Grégory ; Swaen, Valérie ; Lamensch, Marie. Unveiling the effects of plastic packaging taxes: A comprehensive analysis of circular practices among food packaging producers in the United Kingdom, Spain, and Portugal. 40th EGOS Colloquium 2024: Crossroads for Organizations: Time, Space, and People (Milan, Italy, du 04/07/2024 au 06/07/2024).
de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. A paradox perspective on CSR perceptions: insights for sustainability management education. Paradox Research Education Practice Conference 2023 (Online, du 06/11/2023 au 08/11/2023).
De Boe, Grégory ; Swaen, Valérie ; Lamensch, Marie. Can tax policies prompt corporate pro-environmental behaviors ? A systematic literature review. DSM PhD Day 2023 (Namur, Belgium, 15/05/2023).
Pondeville, Sophie ; Swaen, Valérie ; Courtois, Sabrina ; de Montpellier d'Annevoie, Pauline. Enseigner la responsabilité sociétale des entreprises à l’université : l’éclairage des représentations sociales pour améliorer l’apprentissage des étudiants. Congrès AIPU.be (section belge de l'AIPU) (Bruxelles, Belgium, 16/05/2023).
Swaen, Valérie. Le marketing au service de la transition : Impératif ou imposture ? . Séance inaugurale de la Chaire Francqui 2023 (Liège, 02/05/2023).
Swaen, Valérie. Le marketing au service de la transition : Impératif ou imposture ? . 39e Congrès International de l’Association Française du Marketing (Vannes, France, du 10/05/2023 au 12/05/2023).
de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. Learning CSR through confrontation and co-construction of knowledge in MOOCs. Business & Society Research Seminar 2023 (Rotterdam, The Netherlands, du 22/06/2023 au 23/06/2023).
Courtois, Sabrina ; Swaen, Valérie. Making sense of engagement in corporate social responsibility: A social learning perspective using ethnographic insights of a community of practice. Business & Society Research Seminar 2023 (Rotterdam, The Netherlands, du 22/06/2023 au 23/06/2023).
Swaen, Valérie ; Ducarroz, Caroline ; Courtois, Sabrina ; Ferauche, Marie ; Janssen, Catherine ; Vanhamme, Joelle. Reimagining marketing education – paradoxes marketing academics experience when introducing sustainability in the marketing curriculum. European Marketing Academy (EMAC) annual conference 2023 (Odense (Danemark), du 23/05/2023 au 26/05/2023).
De Boe, Grégory ; Swaen, Valérie ; Lamensch, Marie. The effects of tax policies on corporate green practices: differences in effects depending on the industry targeted and the behavior promoted. 6th International Conference on Public Policy (Toronto, Canada, du 27/06/2023 au 29/06/2023).
de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. Conceptual learning process of Corporate Social Responsibility: specific role of scientific input and content-related debates in a MOOC. European Association for Research on Learning and Instruction SIG6&7 (Zollikofen, Switzerland, du 22/08/2022 au 24/08/2022).
de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. Corporate Social Responsibility in MOOCs: role of scientific input and debates in the learning process of a contested concept. Conference on interdisciplinary and transdisciplinary research for sustainable development (Louvain-la-Neuve, Belgium, du 24/11/2022 au 25/11/2022).
Courtois, Sabrina ; Swaen, Valérie. Developing CSR knowledge and CSR action in communities of practice: (How) can we have it all?. 38th EGOS Colloquium (Vienna, Austria, du 07/07/2022 au 09/07/2022).
Pondeville, Sophie ; Swaen, Valérie ; Courtois, Sabrina ; de Montpellier d'Annevoie, Pauline. Enseigner la responsabilité sociétale des entreprises à l’université : l’éclairage des représentations sociales pour améliorer l’apprentissage des étudiants. AIPU 2022 (Rennes, France, du 30/05/2022 au 03/06/2022).
de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. How do individuals frame their perceptions of CSR?. Business & Society Research Seminar (Nantes, France, du 20/06/2022 au 21/06/2022) (Soumis).
de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. Mapping the framing of Corporate Social Responsibility perceptions. 6th International CSR Communication Conference (Lüneburg, Germany, du 14/09/2022 au 16/09/2022).
Rivera Villa, Dennis ; de Montpellier d'Annevoie, Pauline ; Frenay, Mariane ; Swaen, Valérie. Redesigning discussion forums to increase learner participation and post quality in a MOOC on Corporate Social Responsibility. Multidisciplinary Perspectives on Instructional Design and Technology Across all Educational Levels - EARLI Sig6 & Sig7 (Zollikofen, Switzerland, du 22/08/2022 au 24/08/2022).
Courtois, Sabrina ; Swaen, Valérie. Renewing and intertwining CSR knowledge and practices: Insights from an inter-organizational CSR community of practice. Business & Society Research Seminar 2022 (Nantes, France, du 20/06/2022 au 21/06/2022).
Courtois, Sabrina ; Swaen, Valérie. Shaping identities in communities of practice: Ethnographic insights of a CSR CoP. Conference on interdisciplinary and transdisciplinary research for sustainable development at UCLouvain (2nd edition) (Louvain-la-Neuve, Belgium, du 24/11/2022 au 25/11/2022).
Courtois, Sabrina ; Swaen, Valérie. Sharing practices to create knowledge or sharing knowledge to create practices? A case study analysis of an inter-organizational CSR community of practice. EARLI SIG 14 (Paderborn, Germany, du 17/08/2022 au 19/08/2022).
De Boe, Grégory ; Swaen, Valérie ; Lamensch, Marie. The influence of tax policies on corporate sustainable practices in the European Economic Area: a systematic literature review. Conférence sur la recherche interdisciplinaire et transdisciplinaire "Transition et Développement Durable" (Louvain-la-Neuve, Belgium, du 24/11/2022 au 25/11/2022).
Courtois, Sabrina ; Swaen, Valérie. When CEOs cross boundaries to develop CSR knowledge and practices together: An ethnographic study of a CEO-based CSR community of practice. 11th EIASM Workshop on Top Management Teams and Business Strategy Research (HEC Paris, France, du 31/03/2022 au 01/04/2022).
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. From consumer adoption of clothes-service systems to positive and negative rebound effects. EMAC 2021 European Marketing Academy Conference (ESIC Business & Marketing School, Madrid, Spain - ONLINE, du 25/05/2021 au 28/05/2021).
De Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. How do individuals perceive and develop knowledge about Corporate Social Responsibility? The role of conceptual change and socio-cognitive conflicts in the learning process of a contested concept.. Business & Society Research Seminar 2021 (Namur, Belgium - ONLINE, du 17/06/2021 au 18/06/2021).
Paquot, Magali ; Van de Poel, Bert ; Dumont de Chassart, Philippe ; Frenay, Mariane ; Lambotte, François ; de Montpellier d’Annevoie, Pauline ; Rivera Villa, Dennis ; Swaen, Valérie ; Zienkowski, Jan. MOOCresearch2.0: A mixed-method and multidisciplinary approach to socio-cognitive conflicts in online educational platforms. Corpus Linguistics 2021 (University of Limerick, Ireland - ONLINE, du 13/07/2021 au 16/07/2021).
Dumont, Louise ; Charry, Karine ; Swaen, Valérie. May social labeling compensate the negative impact of monetary incentives in spillover effects? The case of products close to expiration date. EMAC 2021 European Marketing Academy Conference (ESIC Business & Marketing School, Madrid, Spain - ONLINE, du 25/05/2021 au 28/05/2021).
Courtois, Sabrina ; Swaen, Valérie. Organizational learning of CSR: Knowledge transfer, distribution and storage within and between Communities of Practice. Business & Society Research Seminar 2021 (Namur, Belgium - ONLINE, du 17/06/2021 au 18/06/2021).
Dumont, Louise ; Descamps, Christophe ; Bruneau, Virginie ; Swaen, Valérie. Are consumers willing to reduce food waste? Understanding consumers’ willingness to buy abnormal fruits and vegetables. European Marketing Academy Conference 2020 - cancelled due to COVID-19 (Budapest, du 26/05/2020 au 29/05/2020).
De Clercq, M. ; Dejemeppe, M. ; Swaen, Valérie. Les constituants de la pédagogie active : quand théorie, pratique et empirie s’unissent pour apporter un nouvel éclairage. 31ème congrès de l’association internationale de pédagogie universitaire - AIPU 2020 - annulé (Québec, Canada, du 19/05/2020 au 22/05/2020).
Rivera Villa, Dennis ; de Montpellier d'Annevoie, Pauline ; Swaen, Valérie ; Frenay, Mariane. L’apprentissage des Concepts Essentiellement Contestés dans les MOOC : La cas de la Responsabilité Sociétale des Entreprises. Colloque AUPTIC2020 (UCLouvain, Louvain-la-Neuve, Belgium, du 11/11/2020 au 13/11/2020).
Munten, Pauline ; Swaen, Valérie ; Maon, François. On the (un)sustainability of sustainable innovation: An investigation of paradoxical obsolescence-related tensions. EGOS 2020 (Online, du 02/06/2020 au 04/06/2020).
Munten, Pauline ; Vanhamme, Joelle ; Swaen, Valérie. The impact of product-related service systems on obsolescence : A conceptual approach. European Marketing Academy Conference 2020 - cancelled due to COVID-19 (Budapest, du 26/05/2020 au 29/05/2020).
Rivera Villa, Dennis ; Frenay, Mariane ; Swaen, Valérie ; Charlier, Bernadette. Unfolding the Roadmap of Cognitive Engagement in MOOC Forums. EARLI SIG 6 and 7 (Tübingen, Germany (online), du 24/08/2020 au 26/08/2020).
Maon, François ; Swaen, Valérie ; De Roeck, Kenneth. Co-constructing corporate social responsibility: Toward a sensemaking-based dialogical and configurational approach. 5th CSR Communication Conference (Stockholm, Sweden, du 18/09/2019 au 20/09/2019).
Swaen, Valérie ; Janssen, Catherine ; Du, Shuili. Consumers' evaluations of CSR advertising: the role of three executional elements. 5th CSR Communication Conference (Stockholm, Sweden, du 18/09/2019 au 20/09/2019).
Hericher, Corentin ; Vlachos, P. A. ; Swaen, Valérie. Understanding how CSR characteristics translate into organizational citizenship behavior for the environment: The mediating role of CSR causal attributions and moral emotions. Business & Society Research Seminar 2019 (Amsterdam, The Netherlands, du 19/06/2019 au 21/06/2019).
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle . Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy. World Marketing Congress (Porto, Portugal, du 27/06/2018 au 29/06/2018).
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. Reparable said? Impact of product reparability information on consumer attitude toward the product and willingness to buy. 47th EMAC Conference (Glasgow, UK, du 27/05/2018 au 29/05/2018).
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique . Being a socially responsible or irresponsible retailer: Does it matter for consumers?. EMAC 2017 (Groningen, The Netherlands, du 23/05/2017 au 26/05/2017).
Poussing, N. ; Thomas, A. ; Swaen, Valérie. Does Corporate Social Responsibility strengthen social dialogue?. RIODD 2017 - Quelles responsabilités pour les entreprises ? (Paris, France, du 19/10/2017 au 20/10/2017).
Du, Shuili ; Swaen, Valérie ; Janssen, Catherine. Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism. Winter Conference of the American Marketing Association (Orlando, Florida, USA, du 17/02/2017 au 19/02/2017).
Swaen, Valérie ; Janssen, Catherine ; Vanhamme, Joëlle. Les perceptions des consommateurs sur les crises d’entreprise : Etude des liens avec l’irresponsabilité sociale perçue de l’entreprise. RIODD 2017 - Quelles responsabilités pour les entreprises ? (Paris, France, du 19/10/2017 au 20/10/2017).
Maon, François ; Swaen, Valérie ; De Roeck, Kenneth. Making sense of corporate social responsibility: Toward a multipartite interactional conceptualization . Annual Conference of the Society of Business Ethics (Atlanta, USA, du 04/08/2017 au 06/08/2017).
Swaen, Valérie. CSR communication and Greenwashing: The Roles of Ethical Labels, Prior CSR Record, and Consumers' Dispositional Skepticism . International Marketing Ethics and Corporate social Responsibility: An Academic Symposium (Lille, France, du 25/04/2016 au 26/04/2016).
Du, Shuili ; Swaen, Valérie ; Janssen, Catherine. CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. Corporate Social Responsibility and Irresponsibility: How do Consumers React to Ambivalent CSR Information? Application in the Retailing Sector. Research Seminar (Valencia, Spain, 07/04/2016).
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector. 2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. Curbing product obsolescence issues: understanding life span information framing effects on consumers’ intertemporal choices. 6th CSR Research Seminar: Taking corporate responsibility to the next level - Innovative business approaches (Brussels, Belgium, du 23/06/2016 au 24/06/2016).
Janssen, Catherine ; Swaen, Valérie ; Munten, Pauline. Enhancing credibility of CSR communication by using infomercials. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro. Enhancing customer participation in loyalty programs. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
Swaen, Valérie ; Demoulin, Nathalie ; Pauwels-Delassus, Véronique. How do consumers react to corporate social responsibility and irresponsibility in the retailing sector?. European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016).
Swaen, Valérie. Labelling the durability of a product: A work in progress. CCMS Research Seminar (Louvain-la-Neuve, 11/03/2016).
Janssen, Catherine ; Swaen, Valérie ; Du, Shuili. L’efficacité des communications RSE : les rôles des labels éthiques, de la performance passé de entreprise en matière de RSE, et du scepticisme des consommateurs. 10èmes Journées de Recherches en Sciences Sociales INRA–SFER–CIRAD (Paris, du 08/12/2016 au 09/12/2016).
Swaen, Valérie ; Janssen, Catherine ; Du , Shuili. On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism. 2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
Janssen, Catherine ; Swaen, Valérie ; Munten, Pauline. Using infomercials to communicate about CSR: A way to enhance credibility?. 2016 AMS 19th World Marketing Congress (Paris, France, du 19/07/2016 au 23/07/2016).
Bruneau, Virginie ; Zidda, Pietro ; Swaen, Valérie. Vos clients sont-ils engagés? Mesure de l'engagement des clients envers les programmes de fidélité. Congrès de l'Association Française du Marketing (Lyon, France, du 19/05/2016 au 20/05/2016).
Swaen, Valérie. Aan de slag met MVO en internationale solidariteit. Seminarie MVO en Ontwikkelingssamenwerking (Brussels, Belgium, 07/10/2015).
Swaen, Valérie ; Janssen, Catherine ; Dupont, Barbara. CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories. European Marketing Academy Conference (Leuven, Belgium, du 26/05/2015 au 29/05/2015).
Swaen, Valérie. Corporate social responsibility – The role of multinational companies in a globalized world. C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop (Bochum, Germany, du 20/02/2015 au 21/02/2015).
De Roeck, Kenneth ; El Akremi, Assaad ; Swaen, Valérie. Integrating Social Identity and Justice Perspectives to Explain Employees' Responses to CSR. Academy of Management (Vancouver, Canada, du 07/08/2015 au 11/08/2015).
Dupont, Barbara ; Swaen, Valérie ; Vanhamme, Joëlle. Labelling the durability of a product through the lense of intertemporal choices theory. European Marketing Academy Conference (Leuven, Belgium, du 26/05/2015 au 29/05/2015).
Aust, Ina ; Gond, Jean-Pascal ; El Akremi, Assaad ; Swaen, Valérie. Reconsidering HR roles in the light of sustainability: rebalancing old roles and managing new tensions?. Symposium about "Paradox and sustainability: Moving beyond the business case", Annual meeting of the Academy of Management (Vancouver (Canada), du 07/08/2015 au 11/08/2015). In: , 2015.
Swaen, Valérie. The psychological micro-foundations of corporate social responsibility: A systematic review focused on employees. Research Seminar (Lille, France, 20/11/2015).
Janssen, Catherine ; Swaen, Valérie ; Vanhamme, Joëlle. There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility. C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop (Bochum, Germany, du 20/02/2015 au 21/02/2015).
Dupont, Barbara ; Janssen, Catherine ; Swaen, Valérie. Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal. European Marketing Academy (EMAC) conference (Valence, Spain, du 03/06/2014 au 06/06/2014).
Janssen, Catherine ; Swaen, Valérie ; Vanhamme, Joëlle. There's more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility. 43rd European Merketing Academy conference (Valencia, Spain, du 03/06/2014 au 06/06/2014).
Moratis, Lars ; Candido, Soraya ; Swaen, Valérie ; Van Liedekerke, Luc. SDG Barometer Belgium 2018: Baseline insights on the engagement of organizations with the Sustainable Development Goals (), 2018. 48 p.
Swaen, Valérie. Belgians’ perceptions on the contribution of the chemicals, plastics and life sciences sector to sustainable development (), 2017. 24 p.
Louche, Céline ; Swaen, Valérie ; Vanwalleghem, Dieter ; Van Liedekerke, Luc. 2015 Corporate Responsibility Barometer for Belgium: On the road towards a sustainable economy in Belgium, 2015. 36 p.
De Boe, Grégory ; Swaen, Valérie ; Lamensch, Marie. The effects of tax policies on corporate green practices: differences in effects depending on the industry targeted and the behavior promoted (Louvain Research Institute in Management and Organizations Working Paper Series; 2023/03), 2023. 56 p.
Verbeke, Ann ; Swaen, Valérie ; De Rongé, Yves. Analysis of the B Corp certification: A way for companies to implement SDGs? A Systematic Literature Review (LouRIM Working Paper Series; 2022/13), 2022. 24 p.
Dumont, Louise ; Charry, Karine ; Swaen, Valérie. Does price reduction on suboptimal food increase food waste at home? Analysis of the subsequent perceived value, 2022.
Shuai, Min ; Swaen, Valérie ; Steils, Nadia. The role of company mindsets on managing the crowdsourcing process: a project level analysis (LouRIM Working Paper Series; 2022/03), 2022. 44 p.
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. From consumer adoption of clothes-service systems to positive and negative rebound effects (Louvain Research Institute in Management and Organizations Working Paper Series; 2021/02), 2021. 36 p.
Dumont, Louise ; Charry, Karine ; Swaen, Valérie. May Social Labeling Compensate The Negative Impact of Monetary Incentives in Spillover Effects? The Case of Products Close to Expiration Date. (Louvain Research Institute in Management and Organizations Working Paper Series; 2021/05), 2021. 13 p.
Munten, Pauline ; Swaen, Valérie ; Vanderseypen, Emilie. Paradoxes of innovations: a case study (Louvain Research Institute in Management and Organizations Working Paper Series; 2019/21), 2019. 43 p.
Munten, Pauline ; Swaen, Valérie ; Vanhamme, Joëlle. Curbing product obsolescence in B2C markets: an integrative framework for business approaches inspired by the product-service system typology (Louvain Research Institute in Management and Organizations Working Paper Series; 2017/23), 2017. 25 p.
Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro. Enhancing customer participation in loyalty programs (Louvain School of Management Research Institute Working Paper Series; 2016/14), 2016. 10 p.
Bruneau, Virginie ; Zidda, Pietro ; Swaen, Valérie. Measuring customers’ behaviors in loyalty programs : scale development and validation (Louvain School of Management Working Paper Series; 2015/20), 2015. 7 p.
Munten, Pauline ; Janssen, Catherine ; Swaen, Valérie. Using infomercials to communicate about CSR: A way to enhance credibility? (Louvain School of Management; 2015/19), 2015.