EVENTS 2014

EVENTS

On September 26, 2014, N. Kervyn organized an expert meeting at Mars Inc. (Washington DC) on the theme “Is mutuality part of brand equity?", with Susan Fournier, Maggie Geuens, Chris Malone, & Bojan Angelov.

On April 4, 2014, I. Poncin organized an advanced AFM workshop on “Neuroscientifique : Applicabilité des mesures psychophysiologiques en marketing” at IGR Rennes.

On March 20, 2014, S. Toussaint animated a workshop on videography with B. Cléret at IMMD, Skema Business School Lille (France).

 

RESEARCH SEMINARS

November 7, 2014 (LLN)

  •  Researcher: Prof. Laura Marie Schons (Ruhr Universität Bochum, Germany)
  • Topic: What Companies Can Do (Wrong) in Selling Sustainable Products?

November 7, 2014 (LLN)

  • Researcher: Prof. N. Kervyn (UCL & Mars Inc.; Belgium)
  • Topic: Emotion and Advertising Effectiveness

October 3, 2014 (LLN)

  • Researcher: Dr Melania Zaglia (Mars Inc.)
  • Topic: Cognitive, Emotional and Social Processes with Brand Communities and Their Impact on Brand Support and Loyalty.

April 4, 2014 (Mons)

  • Researcher: Prof Michael Antioco (EDHEC Business School, France)
  • Topic: What's in a Word?  an Analysis of Western Multinational Companies'Global Press Releases

March 21, 2014 (LLN)

  • Researcher: Prof. Magda Nenycs-Thiel (University of South Australia, Te Erhenberg-Bass Institute for Marketing Science)
  • Topic: Price Promotion Framing: Making Lemonade from this Lemon

January 9, 2014 (LLN)

  • Researcher: Prof. John B. Ford (Old Dominion University, USA)
  • Topic: Cross-cultural Scale Development: an Emic-Etic Balancing Act