On September 26, 2014, N. Kervyn organized an expert meeting at Mars Inc. (Washington DC) on the theme “Is mutuality part of brand equity?", with Susan Fournier, Maggie Geuens, Chris Malone, & Bojan Angelov.

On April 4, 2014, I. Poncin organized an advanced AFM workshop on “Neuroscientifique : Applicabilité des mesures psychophysiologiques en marketing” at IGR Rennes.

On March 20, 2014, S. Toussaint animated a workshop on videography with B. Cléret at IMMD, Skema Business School Lille (France).



November 7, 2014 (LLN)

  •  Researcher: Prof. Laura Marie Schons (Ruhr Universität Bochum, Germany)
  • Topic: What Companies Can Do (Wrong) in Selling Sustainable Products?

November 7, 2014 (LLN)

  • Researcher: Prof. N. Kervyn (UCL & Mars Inc.; Belgium)
  • Topic: Emotion and Advertising Effectiveness

October 3, 2014 (LLN)

  • Researcher: Dr Melania Zaglia (Mars Inc.)
  • Topic: Cognitive, Emotional and Social Processes with Brand Communities and Their Impact on Brand Support and Loyalty.

April 4, 2014 (Mons)

  • Researcher: Prof Michael Antioco (EDHEC Business School, France)
  • Topic: What's in a Word?  an Analysis of Western Multinational Companies'Global Press Releases

March 21, 2014 (LLN)

  • Researcher: Prof. Magda Nenycs-Thiel (University of South Australia, Te Erhenberg-Bass Institute for Marketing Science)
  • Topic: Price Promotion Framing: Making Lemonade from this Lemon

January 9, 2014 (LLN)

  • Researcher: Prof. John B. Ford (Old Dominion University, USA)
  • Topic: Cross-cultural Scale Development: an Emic-Etic Balancing Act