In the context of the "Rencontre d'hiver de l'Association française du Marketing (AFM)" (Paris, March 16-17, 2016), I. Poncin organized an AFM Methodological Workshop on Qualitative Methods.




April 15, 2016 (Namur, UNamur)

  • Researcher: Thomas LECLERCQ (UCL)
  • Topic: Essays on the engagement mechanics in the value co-creation process: the case of gamification

March 11, 2016 (LLN)

  • Researcher: Dr Mathieu Jahnich (CEO of Sircome and lecturer)
  • Topic: Influence of Lifetime Information on Consumer

March 11, 2016 (LLN)

  • Researcher: Prof. Dr Valérie Swaen (UCL)
  • Topic: Labelling the Durability of a Product through the Lenses of Intertemporal Choices Theory: A Work in Progress

February 5, 2016 (LLN)

  • Researcher: Virginie Bruneau (PhD student, UCL and UNamur)
  • Topic: Consumer Participation in Loyalty Programs

January 29, 2016 (Mons)

  • Researcher: Marion Garnier (SKEMA Business School, Lille)
  • Topic: Libérez le Batman en vous.  Le cosplay et la consommation de genre