2016

In the context of the "Rencontre d'hiver de l'Association française du Marketing (AFM)" (Paris, March 16-17, 2016), I. Poncin organized an AFM Methodological Workshop on Qualitative Methods.

2015

On March 10, 2015, I. Poncin organized an AFM Workshop in Paris entitled "Analyses de données expérimentales sur SPSS".

2014

On September 26, 2014, N. Kervyn organized an expert meeting at Mars Inc. (Washington DC) on the theme “Is mutuality part of brand equity?", with Susan Fournier, Maggie Geuens, Chris Malone, & Bojan Angelov.

On April 4, 2014, I. Poncin organized an advanced AFM workshop on “Neuroscientifique : Applicabilité des mesures psychophysiologiques en marketing” at IGR Rennes.

On March 20, 2014, S. Toussaint animated a workshop on videography with B. Cléret at IMMD, Skema Business School Lille (France).

2013

On September 20, 2013, I. Poncin organized an advanced AFM workshop on « Les experimentations en marketing, choix de design et méthodes d’analyse » at ESCP (Paris).