Teams UCLouvain infrastructure
CCMS Research Seminar with Susan FOURNIER, Questrom School of Business, Boston University
"Marketing in an Age of Risky Business"
On UCLouvain Teams meeting space
Please check your connexion before the event, specially UNamur participants
In case of access issue, use a personnal address (not @unamur.be)
RESEARCH, PUBLICATIONS & AWARDS
Susan is a leading researcher and international voice in the field of branding and consumer behavior. She is credited with pioneering the brand relationships sub-field in marketing – a thriving subject that explores the connections consumers form with branded products, services, and organizations.
Her work spans the disciplines and methods of marketing, psychology, anthropology, and finance with a signature research style that delivers profound theoretical insights and applications for business practice.
One of the most-awarded scholars in marketing, she received six best paper awards from major journals throughout her career. She is one of six researchers to be awarded the Long-Term Contribution Award in Consumer Research, granted to her in recognition of her work on brand relationships. She has been recognized twice for research with the most impact on theory and practice, receiving the Maynard Award from Journal of Marketing for her study on customer satisfaction and the Sheth Award from Journal of the Academy of Marketing Science for an empirical paper demonstrating the creation of shareholder value through branding. She also received the Emerald Publishing Citation of Excellence Award for the Top 50 articles in management.
Susan is consistently ranked among the Top 10% of authors on SSRN in terms of all-time downloads, and claims over 20,000 Google Scholar citations with five published works garnering over 1,000 cites.
Susan is the author of two acclaimed books on branding, over 40 best-selling Harvard Business School case studies, and is a frequent contributor to the Harvard Business Review blog. Her active projects explore the role of risk in branding theory and practice, management of person-brands such as Martha Stewart and Donald Trump, brand co-creation, brand relationship development and dissolution, and the lived experiences of brand “flings,” “abusive marriages,” and “secret affairs.”