Doctoral Course in Marketing Ethics by Beatrice Parguel

LOURIM Louvain-La-Neuve, Mons

November 25, 2020

November 27, 2020


Béatrice Parguel is a CNRS Researcher at Paris Dauphine University. As part of her virtual visit to UCLouvain at the end of the month, she will give a doctoral course (3 ECTS) on ethical issues in Marketing and in Marketing Research. The course objectives are: 1) to draw the attention of doctoral students to ethical questions in Marketing and improve their ability to identify them, 2) to understand why marketers/researchers in Marketing can sometimes act in an unethical manner, 3) to master fundamental tools of ethical decision-making, 4) to discuss the ethical questions that occupy the community of marketing researchers (+/- 10-12h)

In addition, Béatrice Parguel also offers to organize a friendly review of an hour with each student who would like to (on the basis of a paper sent a week in advance), a brainstorm on a data collection project or on how to respond to a real review, or a personalized feedback on all or part of the thesis project (on the basis of a thesis monitoring document).

Please register for this course by clicking here. You will subsequently receive the link to join the course.


Wed. 25 November 09:00 – 11:00
Thu. 26 November 11:00 – 13:00
Thu. 26 November 15:30 – 17:30
Fri. 27 November 11:00 – 13:00
Fri. 27 November 15:30 – 17:30

Béatrice Parguel is a CNRS Researcher in applied psychology within Paris-Dauphine University. She co-animates the Center for Marketing and Public Policy Research (, a research tank dedicated to the exploration of the societal implications of consumption. Her research, based on psychological theories and experimental methodologies, particularly investigates consumers’ information and education. Recently, her research has contributed to the exploration of subjects like greenwashing and “executional greenwashing”, overpackaging withdrawal and the implications of the sharing economy in terms of sustainable development. Her recent research is published in journals such as International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, or Technological Forecasting and Social Change.