Public thesis defense of Amélie WUILLAUME

LOURIM Louvain-La-Neuve, Mons

December 12, 2018



Ateliers des Fucam


Le Recteur de l'UCLouvain et la Commission Doctorale en Sciences Economiques et de Gestion font savoir que Mme Amélie Wuillaume soutiendra publiquement sa dissertation, pour l'obtention du titre de Docteur en sciences économiques et de gestion de l’UCL, le 12 décembre 2018 à 15h30 à Mons (Ateliers des FUCaM).


« Essays on the influence of narratives in crowdfunding »

This thesis in entrepreneurship is based on 4 essays. These papers study crowdfunding and try to understand the role of emotions in the context of crowdfunding. Specifically, in this thesis, we focus on how emotions- as communicated by entrepreneurs through narratives, may influence funders' decision to participate into a crowdfunding campaign. After a first paper defining the theoretical framework of the thesis, the second and the third papers rely on a data base analysis and on an experimental design. Results suggest that funders are animated by different types of motivations and that these motivations affect the type of narratives that influence them the most. The fourth and last paper completes this 4-years research work with a context which is particularly emotionally charged: we analyze the motivations of the people who engage into the crowdfunding campaigns launched after a school shooting.


Please confirm your participation to Amélie Wuillaume before Friday, 7 December.


Official announcement in attachment.