Public thesis defense of Iskra HERAK

LOURIM Louvain-La-Neuve, Mons

June 18, 2019



Vaes Room


The Rector of UCLouvain and the Doctoral Commission in Economics and Management Sciences announce that Mrs Iskra Herak will publicly support her dissertation, for the title of Doctor in Economics and Management Sciences of UCLouvain.

Title: "Advertising Human(nes)s Empirical Integration of Anthropomorphism and Dehumanization"

Summary: "The purpose of this thesis is to empirically examine whether humanity's attribution to products and brands (i.e. anthropomorphism) is intrinsically linked to humanity's lack of attribution to people (i.e. dehumanization). In order to understand their complementarity, a series of experimental studies have been designed to reveal the subtle context in which they can occur and to explore different cognitive mechanisms that may underlie these phenomena. The results suggest that a simple advertising photo associating a product and a brand with a person can lead to anthropomorphism and dehumanization respectively."

Tuesday 18.06.19, 17:00 @ Louvain-la-Neuve (LSM, room Vaes)