Research Seminar by Prof. Taemin KIM

LOURIM Louvain-La-Neuve, Mons

November 21, 2017

15:00

LLN

LECL 72

Speaker: Prof. Taemin KIM, Fayetteville State University, North Carolina, USA

Title: Potential negative effects of warmth appeals in advertising: focus on compensation effect between warmth and competence.

Language: English

Date: November 21 at 15:00

Venue: LECL 72