October 15, 2018
October 19, 2018
10:00 to 13:00
Doctoral Seminar by Shuili DU, Peter T. Paul College of Business and Economics
"Marketing and Society : Influence of technology, environment and societal issues on marketing and consumer behavior."
3 sessions of 3-hour class and 1 session of students' oral presentation on their proposed research projects.
Focus on the general topic of marketing & society, and in particular, examine the influence of
- technology (e.g., artificial intelligence, cyber security, social media),
- environment (e.g., climate change, green products/innovations),
- societal issues (e.g., education, poverty, diversity) on marketing and consumer behavior.
Rooms in LLN:
Monday, 15 October 2018 - LECL 80
Tuesday, 16 October 2018 - MORE 71
Wednesday, 17 October 2018 - LECL 84
Thursday, 18 October 2018 - MORE 82
Friday, 19 October 2018 - LECL 80