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    Louvain Research Institute in Management and Organizations
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    Louvain Research Institute in Management and Organizations

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      • Session 1 : Choix en contexte non marchand
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      • Session 5 : Dissonance, produits et marques
      • Session 6 : Engagement & eWOM
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      • Session 8 : Gaspillage
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      • Session 10 : Consommation éthique
      • Session 11 : Luxe & prix
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    • ABOUT
        • ABOUT LouRIM
        • JOBS
        • MEMBERS
        • BROCHURE
        • CONTACT & MAP
    • AGENDA
        • 2021
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
    • RESEARCH HIGHLIGHTS
        • Outreach
        • Research Reports
        • LouRIM Awards
        • "LouRIM for All" Series
    • RESEARCH ACTIVITIES
        • Research Projects
        • Research Groups
        • Research Chairs
        • Louvain CSR Network
        • Newsletter
    • PUBLICATIONS
        • Reference Ranking
        • Latest Publications
        • Working Papers
        • Defended Theses
    • DOCTORATE
        • PhD Organization
        • Doctoral Program in Management Sciences
        • Doctoral School
        • Training Catalogue
    • LouRIM INTRANET
    1. UCL Home
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    5. 2018
    6. 4ème Journée de Recherche en Marketing du Grand Est
    7. Programme & Actes
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    • Session 1 : Choix en contexte non marchand
    • Session 2 : Questions de genre
    • Session 3 : Comportements alimentaires et bien-être
    • Session 4 : Communication Marketing
    • Session 5 : Dissonance, produits et marques
    • Session 6 : Engagement & eWOM
    • Session 7 : Shopping dans un environnement digital
    • Session 8 : Gaspillage
    • Session 9 : Imagerie mentale & tourisme
    • Session 10 : Consommation éthique
    • Session 11 : Luxe & prix

    Programme & Actes

    LOURIM Louvain-La-Neuve, Mons

    PROGRAMME DE LA JOURNEE (pdf)

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