An LSM team won the Belgian final of L’Oréal Brandstorm 2021. LSM was competing against 3 other national business schools. This competition was organized in the course of Brand Management of Professor Schuiling. The students had to invent the beauty shopping experience of tomorrow through entertainment. Congratulations to the students Elise Monfils, Léa Leonard and Elise Pecheur, and to Louise Dumont, the assistant of the course who managed this contest. It is always an excellent opportunity for students to act as real brand managers on one of the L’Oréal brands.