On 11.12.20, 42 LSM students (from Mons and LLN sites) received a certificate from BASF (one of the largest chemical companies in the world), as part of the Price Management and Product & Innovation classes taught by Professors Caroline Ducarroz and Nadia Sinigaglia (Major in Décisions Marketing Tactiques et Digitales - Mons campus).
These students took active part in the 2-day sessions provided by Cédric du Fresne (Commercial Director Benelux), Veerle Lismont (Key Account Manager Europe) and Hans Roelandts (Global Key Account Manager).
These sessions, mixing strong theoretical foundations, business practice and real-data case studies, were prepared in close collaboration with the professors in charge of the two classes, Profs. Caroline Ducarroz and Nadia Sinigaglia, in order to be really integrated into these two courses and ensure coherence.
So far, about 375 LSM master students have raised their awareness about B2B stakes in these two fields, through these BASF talks, but also through master theses, internships or group projects for BASF.
The certificate ceremony was organized online (with Teams), due to the sanitary situation, and was chaired by the LSM Dean, Prof. Per Agrell and by the Director of Human Resources at BASF Benelux, Dirk Tack.