Center on Consumers and Marketing Strategy - CCMS
The CERMA, together with the Center for Research on Consumption and Leisure - CeRCLe (Université de Namur, UNamur), built the inter-university Center on Consumers and Marketing Strategy (CCMS). The CCMS provides a platform for furthering fundamental and applied research as well as doctoral training in the area of consumer behavior and marketing strategy. The activities of the CCMS are expected to enhance the respectability of marketing as an academic discipline and improve the national and international visibility of the Center as well as the Founding Centers and Universities.
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