Enseignants
Langue
d'enseignement
d'enseignement
Anglais
Autres infos
Ce cours est enseigné en anglais. Merci de consulter la version anglaise du descriptif.
Bibliographie
One reference book that is not compulsory for this course:
Keller, K.L. (2013), Strategic Brand Management: Building, Measuring and Managing Brand Equity, 4th edition, Harlow: Pearson Education Ltd.
Keller, K.L. (2013), Strategic Brand Management: Building, Measuring and Managing Brand Equity, 4th edition, Harlow: Pearson Education Ltd.
Support de cours
- Memo of the course is available on Moodle (key document to read!) Key slides of the course will be available on Moodle. Presentations of the guest speakers will be available on Moodle.
Faculté ou entité
en charge
en charge
