Communication publique [ LCOMU2617 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Roginsky Sandrine ;
Moisse Jacques ;
Alsteens Olivier ;
Moisse Jacques (compensates Roginsky Sandrine) ;
Alsteens Olivier (compensates Roginsky Sandrine) ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Aims |
The contribution of this Teaching Unit to the development and
command of the skills and learning outcomes of the programme(s) can be
accessed at the end of this sheet, in the section entitled
“Programmes/courses offering this Teaching Unit”.
|
| Evaluation methods |
: group work (continuous control) and individual final exam
|
| Content |
-
Definition and history of public communication,
-
Supra-national public communication: European Union, international organisms (UN, WTO, OCDE, ...),
-
Public communication of the State and national institutions,
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Communication of territorial entities (regions, cities),
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Objectives, issues and constraints of public communication,
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Study case. Witness of a professional,
-
Messages, forms and tools of public communication.
|
| Bibliography |
bibliography, Webography, presentation of communication campaigns produced by public organisms.
|
Faculty or entity
in charge |
> COMU
|
|
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