Journalism and audiences: measurement, use and engagement

lcomu2431  2024-2025  Louvain-la-Neuve

Journalism and audiences: measurement, use and engagement
3.00 credits
15.0 h
Q2
Teacher(s)
Grosjean Gaspard (compensates Standaert Olivier); Standaert Olivier;
Language
French
Content
This course aims to give students the skills to link their journalistic practice to the concepts, resources and methods needed to understand the socio-demographic profile, uses and changes in audiences for news media. Set in a context and approaches specific to Information and Communication Sciences and Journalism Studies, such as audimetry (traditional and digital), reception studies, cross-analysis of editorial and marketing strategies, it also draws on frameworks specific to the sociology of audiences and uses of information and communication technologies.
Teaching methods
The course is given in the form of lectures (face-to-face unless otherwise stated).
Resources and useful documents are posted on Moodle to supplement note-taking in class.
Evaluation methods
The course is assessed on an ongoing basis, through group work which is handed in before the examination session and for which students receive an individual assessment.
In the second exam session, the students individually re-submit the failed assignment(s) using the same procedures and on the basis of a subject set by the teacher.
Online resources
Les étudiants ont accès aux supports de cours et aux ressources nécessaires à la réalisation des travaux d'évaluation continue sur l'espace Moodle du cours.
Faculty or entity


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in History of Art and Archaeology: Musicology

Master [60] in Information and Communication

Master [60] in History of Art and Archaeology: Musicology

Master [120] in Journalism