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5.00 credits
30.0 h
Q1
Teacher(s)
Language
French
Bibliography
- Evrard Y. et al. (2009), Market : fondements et méthodes des recherches en Marketing, Editions Dunod.
- Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.
- Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.
Faculty or entity
