Management de la communication

Teacher(s)

Alexandre Catherine; Fierens Bruno;

Language

French

Content

Understanding the principles of management from a theoretical, critical and strategic perspective. In particular:

• The entities, governance and main elements of a company and their dynamics.
• Understanding the strategic challenges and issues businesses deal with, the difficulties in responding to them and the role of ‘comms’ in these processes.
• The basics of management
• The principles of managing a team of communications professionals.
• The principles and criteria of financial management in the field of communication.

Teaching methods

Interactive teaching method illustrated with numerous real-life examples. Traditional classroom/auditorium.

The course will be taught in person and in French. Peer learning group sessions is possible in preparation for certain course sessions.

Evaluation methods

Individual written examination in January: 100% of the marks. 
The final mark will consist of two integrated parts (one set by B. Fierens and one set by C. Alexandre). Passing both parts is essential to demonstrate the skills and knowledge defined in the learning outcomes for the teaching unit. A condition for succesfully passing the exam is passing each of the assessment parts.
The same applies to the second session.
Group work and participation in face-to-face classes: possibility of additional points.

Other information

The use of artificial intelligence during the assessment tests for this course is governed by the rules set out in the faculty note on this subject, which is available on the faculty intranet site in the information section for students.

Bibliography

• slides + lectures additionnelles ou vidéo à visionner

Teaching materials

• slides + lectures additionnelles ou vidéo à visionner
• Management, l'essentiel des concepts et pratiques: S. Robbins, D. DeCenzo et M.Coulter

Faculty or entity

> COMU