Strategy for sports organisations

4.00 credits

22.5 h + 15.0 h

> Schedule

Teacher(s)

Soubies Corinne (compensates Zeimers Géraldine); Zeimers Géraldine;

Language

French

Main themes

Mission, vision, values
Objectives
SWOT analysis
Resources analysis
Environmental analysis (PESTEL)
Market analysis (Five Forces)
Sustainable competitive advantage
Forms, challenges and opportunities of the internationalisation and globalisation of sport
Formulation of competitive strategies
Ethical and sustainable business model
CSR strategy and sustainability
Implementing the strategy
Strategy monitoring and evaluation
The importance of leadership and organisational culture

Learning outcomes

At the end of this learning unit, the student is able to :
Explain and mobilise the foundations of strategy and the strategic process in the field of sport (1.1., 1.2., 4.1., 4.3) Describe, use and evaluate the relevant tools for carrying out strategic diagnoses of different sports organisations (1.1., 1.2., 1.5., 4.1., 4.3., 7.2) Analyse and evaluate the competitive position of a sports organisation (1.1., 1.2., 1.5., 4.1., 4.3, 7.2) Analyse and evaluate strategic opportunities for developing and maintaining competitive advantage (1.1., 1.2., 1.5., 4.1., 4.3, 7.2) Analysing and assessing the specific challenges of the globalisation of sport (1.1, 1.2, 1.5, 4.1, 4.3, 7.1, 7.2, 7.3, 7.4) Analyse and evaluate the ethical issues and the importance of taking into account the concerns of stakeholders 1.1., 1.2., 4.1., 4.3., 7.1., 7.2, 7.3., 7.4.)

Faculty or entity

> FSM

Title of the programme

Sigle

Credits

Prerequisites

Learning outcomes

Master [120] in Motor Skills: Physical Education

EDPH2M